Celebrating 25 Years of Democratic Technology in the Middle East and Africa
Dubai, United Arab Emirates—On an exhilarating day at La Perle, Dubai, Redington marked a significant milestone: 25 years of transforming the technology landscape across the Middle East and Africa. The event, dubbed Redington ReInspire 2025, brought together over 700 attendees, including channel partners, technology vendors, and long-standing collaborators, who have each contributed to Redington’s remarkable growth story.
A Legacy of Innovation
Redington’s Managing Director and Group CEO, V.S. Hariharan, kicked off the day by reflecting on the company’s journey from humble beginnings to its current status as a leading tech distributor in the region. He stated, “We didn’t start as a tech giant, but today we stand as the leading tech distributor in MEA, trusted by a large network of global brands and channel partners.” This evolution highlights the critical role that Redington plays not just in distributing technology but in creating an ecosystem where partners, vendors, and customers work together in harmony.
Powerhouse Partnerships
The event was further enriched by the presence of sponsors such as Microsoft, Fortinet, AWS, HPE, and Intel, showcasing the collaborative spirit that characterizes the technology landscape today. Narayanan KV from HP Inc. gave a heartfelt tribute during his keynote, celebrating the depth of the 25-year partnership between HP and Redington. His insights underscored the trust and shared success cultivated over decades.
Insights and Innovations
Following the opening remarks, keynotes from industry leaders energized the audience. Rachel Lashford, Vice President of Marketing at Canalys, shared compelling insights on emerging opportunities in AI and Cloud, providing the audience with practical strategies for navigating a rapidly evolving digital realm.
Adi Morun from Microsoft took the spotlight next, discussing ‘Innovation in the Era of AI’, revealing how advancements in data and AI are reshaping industries and unlocking new potential for partners. His thought-provoking perspective stirred excitement about what lies ahead.
Intel’s Shadi Shidvash presented engaging content around the theme ‘Intel Inside, Great Partnerships Outside’, emphasizing the importance of collaborative efforts in driving innovation and making a meaningful impact across the ecosystem.
Panels of Power and Possibility
The agenda was packed with stimulating panel discussions, setting a forward-looking tone. One notable panel featured Redington’s new leadership team discussing the company’s strategy and cultural evolution. Moderated by Viswanath Pallasena, CEO of Redington MEA, the dialogue featured key executives who highlighted their commitment to evolve in response to changing partner and customer needs.
"We’re evolving with the market," Pallasena remarked. “As the needs of our partners and customers change, we’re gearing up for what’s next, embracing a digital-first mindset.”
Building Smart Ecosystems
Another panel, ‘Building Intelligent Ecosystems in a Software-Defined Era,’ was moderated by Sayantan Dev. This engaging discussion explored how technology providers can foster smarter, more adaptable businesses. Panellists included leaders from Qlik, AWS, Fortinet, and Nutanix, who shared their insights on creating interconnected ecosystems that deliver lasting value.
Dev emphasized Redington’s commitment to bridging global innovation with regional opportunities, much like the event’s venue, La Perle, which combines creativity and impact.
Aligning Purpose with Performance
In a further exploration of the theme ‘Powering Technology That Matters,’ experts from Microsoft, HPE, and Intel examined how infrastructure and AI can align with overarching business goals. This thought-provoking session included contributions from leaders who discussed the importance of aligning technology with purpose to enhance performance.
Celebrating Legacy
The event also served to honor over 60 long-standing vendors and channel partners with Legacy Loyalty Awards. This recognition celebrated those who have supported Redington through various transformations, reinforcing the importance of collaboration and loyalty in the technology sector.
About Redington: A Thriving Technology Solutions Provider
Founded as a pioneering technology solutions provider, Redington boasts over $11 billion in revenues, a network of 450+ international brands, and an expansive reach across 40 markets in the IT landscape. Ranked 7th globally by Canalys based on its 2023 revenues, Redington is on track to be one of the fastest-growing distributors worldwide.
Through its dedicated efforts, Redington adeptly navigates and resolves the complexities that arise from technology evolution. By addressing key market challenges, Redington empowers businesses to flourish in a dynamic landscape, turning obstacles into opportunities and fostering technological impact and accessibility across regions, including India, Southeast Asia, the Middle East, Africa, and Turkey.
