### Revitalizing Phulkari: A Cultural Renaissance
Phulkari, the traditional embroidery art of Punjab, is undergoing a remarkable revival, thanks to the collaboration between HPCL-Mittal Energy Limited (HMEL) and the Nabha Foundation. This initiative is not just about preserving a cultural heritage; it also aims at empowering rural women artisans, giving them a platform to showcase their skills on international stages.
### A Showcase of Talent
Following its successful showcase in Germany earlier this year, phulkari made an impressive appearance at the International Apparel and Textile Fair held at the Dubai Festival Arena from May 20 to 22. This event stands out as the Gulf region’s largest international B2B fashion trade fair, emphasizing the global interest in traditional crafts.
The initiative allowed rural women artisans from Bathinda, Punjab, to display their handcrafted phulkari creations. Notable representatives included artisan Karamjeet Kaur from Sukhladdi village and Shubhra Singh from the Nabha Foundation. “Our participation demonstrated the rich craftsmanship and cultural heritage of Punjab, earning accolades from a global audience and opening doors to new markets and partnerships,” shared Shubhra Singh.
### Transformative Experiences
Karamjeet Kaur expressed her inspirational journey. “I was once just a homemaker,” she recounted. “But through the Phulkari project, I have become self-reliant. Along with other women in my village, I have built an identity through this traditional craft. I never imagined I would showcase my work on international soil. It was a great learning experience.” Her story encapsulates the transformative nature of the project, where traditional skills meet modern opportunities.
### Comprehensive Training for Empowerment
Launched in July 2023, the phulkari initiative has trained over 300 women from 22 villages not only in the art of embroidery but also in technical and commercial aspects of the craft. This holistic approach ensures that the artisans are equipped to market their products effectively. Vishav Mohan Prasad, deputy general manager at HMEL Bathinda, emphasized that “this initiative not only uplifts their economic status but also significantly contributes to preserving Punjab’s vibrant cultural legacy.”
### Expanding Horizons
In March 2025, three rural women from Bathinda participated in Europe’s largest creative fair, CREATIVA, held in Dortmund, Germany. The delegation, which included Vishav Mohan Prasad and Shubhra Singh, showcased the skills and artistry of the artisans to an enthusiastic international audience. Master trainers like Satveer Kaur, Manpreet Kaur, Sandeep Kaur, and Lakhbir Kaur were also part of the delegation, ensuring that the depth of skills was well-represented.
### Conclusion
The ongoing efforts to elevate phulkari art are part of a larger narrative of cultural preservation and women’s empowerment. By offering artisans exposure to global markets and training in both craft and commerce, HMEL and the Nabha Foundation are fostering a new generation of empowered women who are proud to carry their heritage forward.
