### A New Era in Luxury Hospitality: Plusgrade and Atlantis Dubai
In an exciting development for luxury travel, Plusgrade has partnered with Atlantis Dubai, one of the world’s premier luxury destinations, to elevate the guest experience at its two iconic resorts: Atlantis, The Palm and Atlantis The Royal. This collaboration introduces a sophisticated, fully automated platform, providing guests with seamless access to premium room upgrades, stay extensions, and exclusive experiences.
### Tailored Luxury at Atlantis Dubai
Guests at Atlantis Dubai can now enjoy tailored luxury as they explore the possibilities of upgrading their accommodations. With this new system, they have the ability to bid on or purchase upgrades effortlessly, aligning perfectly with Atlantis Dubai’s renowned commitment to exceptional guest service. Whether seeking a more opulent room or extending their stay, the platform opens up a world of unique experiences designed to enhance every aspect of their visit.
### Integrating Technology for Personalization
The integration of Plusgrade’s enterprise upselling platform signifies a shift from outdated systems to a more intuitive approach. This new technology allows for a highly personalized experience that resonates with the luxury standards at Atlantis. It automates upsell offers that not only match guest preferences but also promote greater flexibility and choice throughout their journey.
Following a successful pilot program at Atlantis, The Palm, this innovative solution not only improved guest satisfaction but also drove incremental revenue, showcasing its value as a strategic partner in the hospitality sector.
### Elevated Guest Journeys
The collaboration has sparked interest because of how bidding technology can transform guest interactions. Daniele Carrai, the Vice President of Revenue Management at Atlantis Dubai, commented on the innovative partnership with Plusgrade, highlighting its potential to continually evolve guest offerings. Both he and Michael Chatzidakis, Director of Revenue Management, underlined the importance of delivering an unmatched level of luxury and personalization that meets the expectations of ultra-luxury travelers.
### The Dual Advantage: Enhancing Guest Experience and Revenue
Ken Harris, Founder and CEO of Plusgrade, emphasized that the partnership exemplifies how technology can not only enhance guest experience but also stimulate substantial ancillary revenue. By providing guests with personalized upsell opportunities, Atlantis Dubai is paving the way for a future where luxury hospitality embraces technological advancements to elevate service standards.
### Key Benefits of the New Program
– **Exclusive Upgrades:** Guests have the opportunity to bid on or purchase bespoke room upgrades, ensuring a stay tailored to their preferences.
– **Seamless Experience:** The integration with Atlantis Dubai’s brand and booking systems ensures that every guest interaction is personalized and efficient.
– **Maximized Engagement:** The platform offers a range of upsell opportunities, giving guests the chance to enhance their stay in ways that resonate with their individual needs.
This partnership signifies not just a technical upgrade for Atlantis Dubai, but a strategic move to redefine what it means to experience luxury in today’s fast-evolving hospitality landscape. With the rollout of this bidding capability, visitors can instantly access exclusive experiences that will make their stay truly unforgettable.
### About Plusgrade
Plusgrade stands out in the travel industry with its comprehensive suite of ancillary revenue solutions, serving over 250 organizations in sectors ranging from airlines to hospitality. As a pioneer in enhancing customer experiences while generating significant revenue streams, Plusgrade has successfully created billions in new opportunities for its partners since its inception in 2009.
### About Atlantis Dubai
Renowned for its opulence, Atlantis Dubai includes the two striking resorts: Atlantis, The Palm and Atlantis The Royal. Each resort offers unique attractions, from world-class water parks to Michelin-starred dining, creating a tapestry of experiences that are both adventurous and luxurious. Recognized as one of the top resorts globally, Atlantis is committed to innovation, turning every moment into an extraordinary event.
Whether you’re planning a getaway or seeking new adventures, the partnership between Plusgrade and Atlantis Dubai sets a new benchmark for luxury experiences, ensuring that each guest journey is nothing short of remarkable.
Carrie Moench
Director, Brand & Communications
