Accelerating a smoke-free future: Find your ZYN at Dubai International Airport
In an exciting announcement, Philip Morris International (PMI) Global Travel Retail has introduced its revamped ZYN nicotine pouches at Dubai International Airport (DXB), one of the world’s busiest travel hubs. This launch, taking place on June 27, marks a significant milestone in PMI’s ongoing commitment to a smoke-free future.
“As a key driver of PMI’s smoke-free transformation, PMI Global Travel Retail continues to champion PMI’s Smoke-Free Portfolio with retail excellence across the globe,” said Beste Ermaner, Vice President of PMI Global Travel Retail. “Together with our partners, we are accelerating positive social change and the shift toward better smoke-free alternatives.” Ermaner emphasized that ZYN is a testament to Trumpet PMI’s dedication to offering unique products that cater to the evolving preferences of nicotine users.
ZYN ranks as the number one nicotine pouch brand worldwide
PMI has ambitious goals for its smoke-free products, aiming to generate more than two-thirds of its net revenues from alternatives like ZYN by 2030. “ZYN is already contributing significantly to this effort and supports PMI’s ambition to accelerate the end of smoking,” Ermaner mentioned, highlighting that ZYN has become the number one nicotine pouch brand globally, available in over 35 markets and 24 Global Travel Retail locations.
To complement the launch of its revamped ZYN product line, PMI GTR has also unveiled a dedicated ZYN promotional zone at DXB. This space not only showcases the latest ZYN designs and product offerings but also provides vital information to legal age nicotine users about the brand and category. This initiative aims to enhance ZYN’s visibility and create an interactive experience for travelers looking for smoke-free options.
“With the opening of the new ZYN promotional zone, PMI GTR continues to strengthen ZYN’s leading position as the world’s number one nicotine pouch brand,” Ermaner elaborated. The new space is meticulously designed to engage travelers and present ZYN as an attractive alternative to traditional smoking.
The new ZYN portfolio reveal at DXB is said to signify a “momentous step in PMI GTR’s smoke-free journey”
ZYN provides a convenient, flight-friendly nicotine delivery option. Users can enjoy the product orally by placing a pouch between the gum and lip, which means there is no smoke, vapor, or smell involved—significantly reducing the health risks associated with traditional cigarettes. Each ZYN pouch is crafted using high-quality nicotine and food-grade ingredients, with no tobacco leaf included.
At Dubai Duty Free, ZYN is available in two sizes—mini and regular—with an impressive array of flavors, including Cool Mint, Spearmint, Menthol, Black Cherry, Black Currant, and Coffee. Additionally, the product comes in various nicotine strengths to cater to different preferences.
REGION: Gulf Africa
