M&S Brings Back the Viral Pistachio Chocolate Bar – But What’s the Flavor Like?

Exploring the Dubai Chocolate Craze: A Deep Dive into the Latest Gourmet Sensation

Unless you’ve been on a serious digital detox, you’ve certainly encountered the buzz surrounding "Dubai chocolate." With over 120 million views on TikTok, this dessert has sparked an unquenchable global craving, leading to significant impacts such as the infamous international pistachio shortage. From its luxurious roots in the UAE to various European adaptations, the Dubai chocolate phenomenon has turned heads—and taste buds—everywhere.

Origins of Dubai Chocolate

At the heart of this viral dessert is Fix Dessert Chocolatier, a luxury brand based in Dubai. The original chocolate bar takes inspiration from the traditional Knafeh dessert, which skillfully combines spun pastry dough, layered cheese, and a sweet syrup, often topped with a generous sprinkle of pistachios. Fix’s chocolate bars elevate this beloved dessert by incorporating creamy pistachio filling, crispy Kadayif (a fine, vermicelli-like pastry), and a hint of tahini. Imagine a rich Ferrero Rocher that melds seamlessly with baklava — decadent and utterly indulgent.

The Global Craze and Its Impact

While the original Dubai chocolate creation remains exclusive to the Middle East, the viral excitement it generated prompted multiple brands to dive into the market. Lidl was among the first to offer a more affordable version, which sold out almost immediately. Following this success, Marks & Spencer (M&S) launched its own take on the product in April, and it too experienced an overwhelming response. Interestingly, this newfound popularity has even led to reports of shortages of pistachios, a direct result of the skyrocketing demand for these chocolate bars.

The M&S Chocolate Bar: Worth the Hype?

With M&S’s version now back on shelves after flying off them, the big question remains: Does it live up to the viral hype, and at £8.50, is it worth the price tag? To find out, I embarked on a chocolate testing journey that would make any chocolate lover envious.

Testing Methodology

It won’t come as a surprise that my testing involved sampling a substantial amount of chocolate—a delightful task, indeed! Having previously experienced other Dubai-style chocolate bars, including Lidl’s sold-out version, I had a solid foundation for comparison.

To judge the M&S chocolate bar fairly, I focused on several key criteria:

1. Thickness and Indulgence: A good Dubai chocolate bar should have a rich, thick consistency.
2. Quality of Ingredients: The milk chocolate shell should taste high-quality and complement the fillings.
3. Filling Proportions: The ratio between the chocolate shell and the pistachio cream must strike a perfect balance.
4. Crunch Factor: A satisfying crunch from the Kadayif is crucial for an enjoyable experience.

Flavor Profile and Overall Experience

From the first bite, the M&S chocolate bar presents itself as a luxurious treat. The rich milk chocolate shell envelops a generous layer of smooth pistachio cream, delivering a nutty and creamy punch. As you delve deeper, the crispy Kadayif offers an unexpected but delightful crunch, enhancing the overall texture and experience. The hint of tahini adds a unique depth, ensuring that this isn’t just another chocolate bar; it’s an experience for the senses.

Through this detailed examination, it becomes clear that M&S has succeeded in capturing the essence of what makes Dubai chocolate so special, while also adding its own twist.

Price Comparisons and Value

When evaluating the price point of £8.50, it’s essential to consider the size and quality of the ingredients. Given that this is more than your standard chocolate bar, it’s reasonable to expect an experience that matches the luxury implied by the price. And based on my tasting, M&S delivers impressive value—even for the discerning chocolate connoisseur.

The Verdict: A Culinary Adventure

Exploring the hype around Dubai chocolate leads you on a journey that intertwines luxury, tradition, and modernity. Whether you’re indulging in the original from Fix Dessert Chocolatier or trying M&S’s accessible version, the experience is perfectly crafted to satisfy both curiosity and cravings. As the trend continues to flourish, it’s clear that Dubai chocolate is more than just a treat; it’s a cultural phenomenon capturing the hearts (and taste buds) of chocolate lovers worldwide.