The Bold Launch of MRJADE Coffee in Dubai

DUBAI, United Arab Emirates, June 09, 2025 (GLOBE NEWSWIRE) — In a daring move against conventional wisdom, MRJADE Coffee has opened its doors during Dubai’s notoriously sweltering off-season when as much as 60–70% of the city’s population seeks cooler climates. Yet, instead of facing an empty café, MRJADE has welcomed a consistent stream of customers, quickly building a loyal following within just a week.

A Launch Like No Other

While many businesses adhere to the seasonal rhythm of launching in January or post-September—during a time when residents return—MRJADE Coffee defied the norm. By choosing early June for its debut, it demonstrated that with a clear vision, exemplary quality, and formidable brand presence, established seasonal business paradigms can indeed be rewritten.

The Magic Behind the Success

So, what’s the secret sauce behind MRJADE’s extraordinary success at such an unconventional time? The answer lies not just in its coffee but in its entire ethos. MRJADE Coffee is more than just another café; it’s a European luxury brand that merges global coffee culture into one remarkable space. Here, quality reigns supreme, and every detail—from design to brewing methods—is executed with artisan-level precision.

An International Coffee Experience

Unlike many cafés that focus on only a couple of signature drinks, MRJADE offers a fully curated international coffee experience. Each beverage tells a story, drawing inspiration from various coffee traditions around the globe:

• Café Crème by MRJADE – expertly crafted just like in Northern Italy.
• Original American Coffee – strong, clean, and tailored for the classic palate.
• Grade 6+ Matcha from Kyoto, Japan – an elite matcha grade, refined in-house.
• Spanish Latte – reminiscent of the creamy, subtly sweet concoctions found in Barcelona.
• Traditional Turkish Coffee – authentically brewed with cultural respect.
• German Filter Coffee – reminiscent of traditional bakery offerings, honest and bold.

Meet the Visionary

At the helm of this innovative venture is Jade Şen, founder of MRJADE Holding. With over 26 years of entrepreneurial experience, Şen brings a wealth of knowledge in merging international flavors while maintaining the highest quality standards. MRJADE Coffee serves not just as a café but as a global journey through taste, artfully connecting the rich traditions of Europe, Asia, and America in every cup.

The People Factor

Reflecting on the café’s first few days, Jade Şen shared, “The people come, they taste — and they stay. Because they feel something real is happening here.” This sentiment underscores the core of MRJADE’s appeal: an authentic experience that invites customers to partake in something extraordinary amidst the bustling backdrop of Dubai.

A Statement of Innovation

In a city often defined by its adherence to trends, MRJADE Coffee stands out as a beacon of innovation, taste, and the daring spirit to swim against the current. By launching during a time when many businesses might falter, it has not only carved out a niche for itself but is also capturing international attention — a testament to its quality and vision.

Get in Touch

For those excited to explore MRJADE Coffee’s unique offerings, the café is open and ready to welcome both locals and visitors. Whether you’re a coffee connoisseur or just looking for a cozy spot to unwind, MRJADE promises an unparalleled experience.

Press Contact:

MRJADE Holding – PR & Media Relations
Email: mrjadecoffee@mrjadeholding.com
Website: www.mrjadecoffee.com
Location: Downtown Dubai

Photos accompanying the announcement can be viewed online at:
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