MoneyHash, an innovative payment orchestration platform focused on emerging and global markets, has partnered with WalaOne, Saudi Arabia’s premier multi-partner digital loyalty wallet. This strategic alliance aims to streamline access for merchants to loyalty and rewards solutions through a cohesive infrastructure.
Revolutionizing Loyalty Access
The collaboration merges MoneyHash’s orchestration capabilities with WalaOne’s digital wallet, designed to consolidate loyalty points from various programs. By leveraging MoneyHash’s unified API, merchants can connect to WalaOne just as they do with payment gateways, digital wallets, or Buy Now, Pay Later (BNPL) services. This integration eliminates the complexity of negotiating individual contracts or managing separate integrations, allowing businesses to streamline their operations significantly.
Instead of relegating loyalty programs to a side feature, this partnership incorporates loyalty into the broader payment infrastructure. Users of WalaOne can amass points across various merchants, redeeming them for exclusive rewards, discounts, gift cards, airline miles, and store credit. By embedding this functionality directly into the orchestration layer, MoneyHash transforms loyalty into a valuable revenue stream that businesses can activate and scale without incurring additional technical burdens.
Enhancing Merchant Flexibility in Saudi Arabia
This partnership showcases MoneyHash’s ongoing commitment to broadening its suite of loyalty solutions, alternative payment methods, and value-added services. The orchestration framework plays a crucial role—MoneyHash serves as the backbone, while partners like WalaOne function as modular components that merchants can easily integrate into their existing infrastructure, allowing them to adapt to shifting requirements and grow in tandem with their clientele.
“Loyalty is increasingly vital for merchants looking to cultivate lasting relationships with their customers; it’s no longer just an add-on,” remarked Abdullah El Khayat, General Manager and Country Director for MoneyHash in Saudi Arabia. “At MoneyHash, we’re creating an ecosystem that provides merchants with flexible access to top-tier market solutions. Partnering with WalaOne enriches this vision and enhances the overall customer experience.”
A Shared Goal: Prioritizing Customer-Centric Solutions
Both MoneyHash and WalaOne operate on a fundamental belief: exceptional customer experiences stem from seamless, rewarding, and intuitive payment journeys.
“WalaOne was created to unlock the full potential of loyalty programs for both consumers and businesses,” stated Obadah Khaled, Head of Business Unit at WalaOne. “Collaborating with MoneyHash allows us to extend that value across a broader ecosystem, enabling businesses to integrate loyalty effortlessly while concentrating on enhancing customer engagement, rather than on technical complexities.”
In Saudi Arabia, consumers are deeply engaged with loyalty programs; these initiatives significantly influence their shopping habits, spending amounts, and repeat visits. However, for businesses, offering loyalty solutions often entails significant technical challenges and fragmentation. Each loyalty provider can become a separate project, complicating the integration process.
This partnership offers a solution. WalaOne’s robust loyalty functionalities integrate into MoneyHash’s platform just like any standard payment method. Merchants will not be required to overhaul their existing systems or redesign their user interfaces. In this model, loyalty programs become a natural outcome of the infrastructure rather than an isolated strategic choice.
