Moët Hennessy Travel Retail has officially launched its stunning new retail space, Les Caves de Champagne, at Dubai International Airport Terminal 3, in collaboration with Dubai Duty Free. This innovative boutique offers travelers a bespoke post-arrival shopping experience, giving them the chance to explore some of the world’s most prestigious champagne brands in a luxurious setting.
Spanning 76 square meters, the store is designed with inspiration drawn from the classic Champagne cellars of France. Visitors can expect an inviting atmosphere reflective of the rich heritage of champagne-making. Brands showcased in this elegant space include renowned names such as Moët & Chandon, Veuve Clicquot, Dom Pérignon, Ruinart, Krug, and Armand de Brignac, appealing to both seasoned connoisseurs and casual drinkers alike.
To craft an immersive shopping environment, the store features walls adorned with 3D printed stone, mimicking the traditional Champagne Crayères—caves prized for aging the finest champagnes. Elegant lighting displays guide shoppers through the store. Notable pillars highlight Dom Pérignon’s recent collaborations, while visuals narrate the legacy of each champagne house, culminating in a dramatic 17-meter wall that showcases six different Champagne brands in all their glory.
Romain Carricaburu, Moët Hennessy’s Regional Director for Southern Europe, the Middle East & India, expressed excitement about this collaboration with Dubai Duty Free, stating, “We are thrilled to partner with our longstanding ally, Dubai Duty Free, to create this unique retail space. Les Caves de Champagne embodies the essence of the Champagne Crayères cherished by our Maisons and underscores our commitment to delivering exceptional, memorable experiences to travelers.”
Shoppers stepping into Les Caves de Champagne can indulge in personalized services, including bottle customization. The storefront features interactive displays demonstrating the artistry behind each champagne label, captivating visitors with unique experiences that extend beyond a simple shopping trip.
Ramesh Cidambi, Managing Director of Dubai Duty Free, shared his enthusiasm for the venture: “We are excited to partner with Moët Hennessy to offer our customers arriving in Dubai a unique opportunity to explore an exceptional selection of the finest champagne brands, all within a luxurious atmosphere. This initiative highlights the significance of partnerships and innovation in strengthening growth and exclusivity in the travel retail landscape.”
With Les Caves de Champagne now open, travelers can ultimate savor the experience of selecting premium champagnes in a space that artfully combines tradition and modernity. This unique concept not only enhances the shopping experience but also celebrates the rich narrative of champagne-making portrayed through meticulous design and thoughtful interaction. The retail space stands as a testament to the evolving nature of luxury shopping, making it a must-visit destination for anyone passing through Dubai International Airport.
