The Inspirational Journey of Fares Ksebati: From a Love of Swimming to Entrepreneurial Success
Fares Ksebati’s story is a remarkable blend of passion, innovation, and resilience. Growing up in Detroit, near the expansive waters of Lake Michigan, swimming was not merely a recreational activity for him; it was an essential part of life. Immigrants from Syria, his parents didn’t know how to swim, but they understood the value of such a skill in their new environment. Ksebati learned to swim at just five years old and quickly fell in love with the water.
From Passion to Profession
By the time he reached high school, Ksebati had transitioned from a budding swimmer to a competitive athlete. His dedication led him to not only compete but also coach others, beginning at the age of 17. Coaching fostered his leadership skills but also planted the seeds for his entrepreneurial aspirations. In 2014, a coaching inquiry from a swimmer prompted him to rethink how swimmers train, especially outside conventional pools.
This question would transform Ksebati’s life in a way he never expected. Encouraged by the need for accessible training plans, he co-founded MySwimPro in 2015—a swim workout app tailored for swimmers of all levels.
Rising to Prominence
MySwimPro experienced rapid growth, earning the title of Apple’s App of the Year in the “Watch” category just one year after its launch. The recognition gave Ksebati and his team a significant boost, propelling them toward greater milestones. By 2019, the app was seeing around a thousand downloads daily and boasting a vibrant user community. However, the onset of the Covid-19 pandemic in 2020 proved challenging. With pool closures leading to a 30% drop in paid subscriptions, Ksebati found himself facing what he described as "insurmountable challenges."
Innovation During Adversity
What sets Ksebati apart is his adaptability. Rather than succumb to despair, he and his team pivoted, quickly developing at-home workout solutions and live-streaming interactive sessions. This innovation not only kept their engaging community intact but also positioned MySwimPro for a strong recovery. By 2024, they rebounded and even exceeded pre-pandemic subscriber levels.
Ksebati’s commitment to resilience is evident in his daily routine. As the CEO, he dedicates between 40 to 60 hours a week to overseeing content creation, developing his book, and enhancing MySwimPro.
Financial Landscape
Ksebati’s success has naturally transformed his financial situation. In 2025, he anticipates earning a base salary of $240,000, along with various bonuses and investments that could total around $400,000. The lifestyle afforded him allows for significant flexibility, yet he maintains a grounded approach to spending.
In contrast to the high-cost environment of Dubai, where he eventually purchased an apartment, Ksebati adopts a relatively frugal lifestyle. He believes in controlled spending despite the allure of luxury and frequently travels for both work and leisure.
Breaking Down Monthly Expenses
In March 2025, his spending reflects both his lifestyle and financial savvy:
- Savings and Investments: $17,682 allocated toward his 401(k) and brokerage accounts.
- Food: $2,199 spent on dining and groceries, influenced in part by Ramadan festivities.
- Housing and Utilities: Approximately $1,751 for his mortgage and associated fees.
- Discretionary Spending: $1,220 for travel, laundry services, books, and miscellaneous fees.
- Transportation: $687 for a rental car, gas, and rideshare services.
- Insurance: $195 on health, dental, and vision plans.
- Subscriptions and Memberships: $143 for streaming services and health apps.
- Mobile Plan: $103 for his phone services.
Ksebati strategically reduced his expenses by investing $142,000 as a down payment on his Dubai apartment, transitioning from paying between $2,700 and $4,000 monthly for Airbnb accommodations to a more stable mortgage layout.
The Drive for Empowerment
Ksebati envisions MySwimPro as a global brand that empowers individuals to engage with swimming for life. He remains committed to utilizing new technologies to enhance user experiences, combining his entrepreneurial spirit with a vision to make a positive impact in the community.
As he continues to balance life between Detroit and Dubai, Ksebati expresses contentment in his current rhythm of life while also contemplating future expansions, such as additional real estate investments. His journey encapsulates the very essence of turning passion into purpose, showing how challenges can lead to unparalleled growth and success.
