The Rise of Esports in the Middle East: MENATech Entertainment Leading the Charge
DUBAI: The Middle East is undergoing a significant transformation as it solidifies its place on the global esports stage. MENATech Entertainment, a subsidiary of GGTech, is at the forefront of this revolution, driving the future of digital entertainment across the region. With Saudi Arabia and the UAE spearheading ambitious government-backed initiatives, gaming is set to evolve into a multi-billion-dollar industry, and MENATech is committed to harnessing local talent through grassroots tournaments and strategic partnerships.
Economic Impact Projections
The figures are staggering—Saudi Arabia’s National Gaming and Esports Strategy anticipates an economic impact of approximately USD 13.3 billion by 2030. This projection is part of a broader economic transformation initiative aimed at creating an astonishing 39,000 esports-related jobs. The Kingdom is making large-scale investments to propel itself into a global hub for competitive gaming. Similarly, the UAE has embarked on the Dubai Programme for Gaming 2033, which aims to position Dubai among the top 10 gaming hubs worldwide, contributing an additional USD 1 billion to GDP and generating 30,000 jobs.
MENATech’s Vision and Initiatives
“The Middle East is no longer a frontier market for gaming and esports; it’s an engine of innovation, talent, and long-term opportunity,” asserts Mario Pérez, CEO of MENATech Entertainment. His belief is supported by the company’s proactive endeavors like launching GAMERGY MENA, building educational programs, and establishing regional leagues. With a blend of global best practices and local insight, MENATech is setting the stage for the Middle East to lead global discussions about esports.
GAMERGY: A Landmark Event
In early 2025, MENATech brought one of the world’s iconic gaming festivals, GAMERGY, to Cairo for the first time. Attracting over 40,000 attendees, the event featured high-stakes tournaments in popular titles such as Valorant, PUBG Mobile, League of Legends, and Rocket League. Supported by various organizations, including the Egyptian Ministry of Youth & Sports, GAMERGY MENA served as a milestone for regional esports, boasting prize pools exceeding EGP 2 million.
Bridging Local Talent with Global Stages
The launch of the Strike Arabia Championship in partnership with Riot Games marked a major development. This league, the first official Valorant competition in the region, spans the GCC, Levant, Iraq, Egypt, and North Africa. This structure promotes competition for both amateurs and professionals, with top players having the chance to advance to European LAN finals, thereby creating a vital bridge between local talent and international opportunities.
Educational Initiatives and Career Pathways
MENATech is not merely focused on competitive gaming; it also prioritizes education and career development in the esports arena. The Saudi Esports Academy, laid down with MENATech’s involvement, aims for a more structured educational model. The company oversees the UNIVERSITY Esports program across the MENA region, which empowers students through hands-on workshops and career pathways in broadcasting, event management, and digital marketing, benefiting from the backing of global brands like Amazon and HP Omen.
A Thriving Gaming Ecosystem
The demographic advantage of a youthful population plays a crucial role in the explosion of competitive gaming in the region. This burgeoning interest is lived out in places like Dubai, home to over 350 gaming companies, including 260 specialized developers. Events such as the Dubai Esports Festival and the establishment of innovation hubs like the DMCC Gaming Centre signal a vibrant gaming environment, enhanced by initiatives such as gaming-related resident visas.
Diversified Approach to Growth
MENATech is setting itself apart by forging deep roots within the region’s ecosystem. Rather than merely acting as an outside player, the company collaborates closely with both public and private sectors to create sustainable programs and infrastructure. Their strategy goes beyond just hosting high-profile events; they are committed to skill development, job creation, and fostering innovation within the gaming sector.
Future Prospects
With the Esports World Cup slated to return to Riyadh in 2025 and as more international gaming companies venture into the Gulf, the spotlight on the Middle East has never been brighter. MENATech aims to expand its educational programs, increase its tournament offerings, and nurture a sustainable esports economy. By aligning with national initiatives, supporting mega events, and investing in talent development, MENATech is positioning the gaming industry as a vital driver of economic diversification and cultural innovation in the Middle East.
For more insights, feel free to explore the MENATech initiatives and the exciting developments taking place in the esports world.
