M+C Saatchi Sport & Entertainment Expands Its Reach with Acquisition of DUNE | 23

Introduction: A New Chapter in Middle Eastern Marketing

In an exciting development for the marketing landscape in the Middle East, M+C Saatchi Sport & Entertainment, a globally renowned agency, has officially announced its acquisition of DUNE | 23, a prominent player in regional marketing and communications. This strategic move not only amplifies M+C Saatchi’s already robust portfolio but also positions it for rapid growth in a dynamic and evolving market.

Strengthening Regional Capabilities

M+C Saatchi Middle East has established itself as a formidable contender in the marketing and communications realm. With a varied suite of services that includes media sponsorship, talent management, and consulting on global issues, the agency is already a leader in the region. The addition of DUNE | 23 will enhance its offerings in sport and entertainment, two sectors that are increasingly gaining traction in the Middle East.

Meet DUNE | 23: The Rising Star of Integrated Marketing

Founded in 2023 by Jamie Hosie and Lloyd McMillan, DUNE | 23 boasts a talented team of over 40 specialists committed to providing end-to-end marketing solutions. Their areas of expertise cover an impressive range—from communication and commercial strategy to social media activation and influencer campaigns. DUNE | 23 has quickly established itself as a leading agency, focusing solely on sports and entertainment, and it has already attracted a diverse portfolio of clients.

Impressive Client Portfolio

DUNE | 23’s client list speaks volumes about its emerging influence in the region. The agency has partnered with notable entities such as Emirates Dubai 7s, Mubadala Abu Dhabi Open, SailGP, and Dubai Watch Week, among others. Their diverse clientele demonstrates not just their versatility but also their deep understanding of the unique nuances in the sport and entertainment industries of the Middle East.

Integration with a Global Leader

As DUNE | 23 transitions into the Middle East arm of M+C Saatchi Sport & Entertainment, it joins a legacy that is unparalleled in the industry. M+C Saatchi has a rich history of executing passion-led campaigns for global brands like Barclays, LEGO, and UEFA, earning accolades such as Agency of the Year at the UK Sponsorship Awards. The integration of DUNE | 23’s local insights with M+C Saatchi’s extensive global networks will create a powerful synergy poised to lead in one of the world’s fastest-growing markets.

Growth and Expansion

The acquisition elevates M+C Saatchi Middle East’s workforce to over 160 employees, marking a significant milestone in the agency’s evolution. This growth not only underscores its ambition but also its commitment to delivering innovative solutions tailored for the region. The expanded team will bring together diverse talents and varied experiences, enhancing the agency’s capability to craft compelling narratives and strategies.

Insights from Leadership

Scott Feasey, CEO of M+C Saatchi Middle East, has articulated the significance of this acquisition, stating that it is a pivotal step towards strengthening their leadership position at the intersection of brand and culture. He emphasized that DUNE | 23’s specialized expertise and track record are invaluable assets that will enhance M+C Saatchi’s impact in a highly competitive landscape.

Robin Clarke, Global CEO of M+C Saatchi Sport & Entertainment, echoed this sentiment, noting the increasing demand from clients in the Middle East. The fusion of M+C Saatchi’s global credentials with DUNE | 23’s local reputation is set to unlock new opportunities and drive growth in the region.

Visionary Founders

Lloyd McMillan and Jamie Hosie, the co-founders of DUNE | 23, are enthusiastic about the opportunities this merger presents. They convey a sense of pride in their agency’s rapid growth and the chance to operate within a global framework that allows them to scale their creative ambitions. They’re excited to not only broaden their reach but to deepen their capabilities to better serve their clients.

About M+C Saatchi Group

M+C Saatchi Group stands as a leader in creative solutions, recognized as the world’s largest independent creative network. With operations extending across 22 countries, the group’s offerings are expansive and forthright. Their approach merges creativity, data, and technology to resolve complex challenges for brands while amplifying their cultural relevance.

About DUNE | 23

DUNE | 23 has rapidly made a name for itself as a specialized agency in sport and entertainment marketing in the Middle East. Recently recognized in the top three of the Best Agency category at the 2024 Middle East Sports Industry Awards, the agency is dedicated to delivering high-impact solutions to its varied clientele. With strong foundations in both Abu Dhabi and Dubai, it has a burgeoning presence that ensures its influence will continue to grow throughout the region.

This acquisition not only underscores the increasing importance of integrated marketing strategies in the Middle East but also sets the stage for exciting developments in the sport and entertainment sectors, both regionally and globally.