The Vision Behind Keturah Ardh: A New Era in Luxury Living in Dubai
The real estate landscape in Dubai has seen unprecedented growth, driven by high demand and a steady influx of affluent individuals seeking both residence and investment opportunities. Recently, the UAE’s MAG Group Holding, in collaboration with the Chinese conglomerate CITIC, announced an ambitious plan to develop a $6 billion luxury real estate project named Keturah Ardh in Dubai’s Al Rowaiyah First District. This initiative is aimed at not just creating luxury accommodation but redefining the concept of urban living in the emirate.
Project Overview
Spanning an impressive 18.47 million square feet, Keturah Ardh aims to set new benchmarks in the luxury residential sector. The project is expected to be developed in phases, with completion timelines ranging from two to seven years. The first phase, launched under the brand Keturah Ardh Couture Art, is set to commence in the fourth quarter of 2025, while subsequent phases will follow suit through 2027.
Moafaq Al Gaddah, the founder and chairman of MAG Group Holding, envisions Keturah Ardh as a living space deeply integrated with nature and community. “Keturah Ardh exemplifies what the future of living in Dubai should look like," he stated, emphasizing the blend of modern luxury and environmental sustainability.
A Mixed-Use Marvel
The concept of Keturah Ardh is not limited to mere residential units. It is designed as a mixed-use development that will encompass various elements: villas, residences, educational institutions, and even hotels. This diversified approach is intended to create a community where residents can live, work, and play in a cohesive environment. Infrastructure works are set to begin immediately, promising a swift rollout of this visionary project.
The Luxury Property Boom
Dubai’s luxury property market is experiencing a notable boom, characterized by sustained momentum. Reports indicate robust performance in both the off-plan and secondary segments of the real estate market. In the first quarter of the year, nearly 590 transactions for properties priced at Dh20 million ($5.4 million) and above were recorded, signaling a strong demand from high-net-worth individuals.
Factors contributing to this growth include favorable tax policies, long-term residency incentives, and the city’s unparalleled global connectivity. These elements continuously attract wealthy individuals, solidifying Dubai’s standing as a premier destination for luxury property investment.
The Influx of Wealth
The influx of high-net-worth individuals into the UAE has significantly impacted the real estate market. Last year, approximately 7,200 millionaires made their way to the Emirates, enhancing an already thriving environment for luxury properties. Data from property consultancy Knight Frank indicates that the number of dollar millionaires in the UAE had reached 130,500 by the close of December, ranking the nation as the 14th-largest wealth market globally.
This demand has created noticeable challenges, including a marked shortage of luxury homes. For example, properties priced at $10 million or more saw a drop of 40% in availability, while those exceeding $25 million plummeted by 85%.
The Expertise Behind Keturah Ardh
The project will be master-developed by MAG International Investment, collaborating with esteemed architects, designers, fashion brands, and artists from around the globe. CITIC, on the other hand, will be responsible for procurement and construction. This strategic partnership is poised to combine advanced manufacturing expertise, innovative materials, and sustainable infrastructure to mold a project that caters to various generational needs.
Yang Jianqiang, chairman of CITIC, noted, “By leveraging CITIC’s wealth of expertise… we want to shape a destination that welcomes all generations and sets new benchmarks for sustainability in the region.”
Green Spaces and Luxurious Amenities
Keturah Ardh will feature plots ranging from 50,000 square feet to 200,000 square feet, making it an attractive option for wealthy buyers looking for expansive living spaces. Adding to the allure, the development is set to incorporate over 100,000 trees, promoting an eco-friendly and health-centric environment for its residents.
Looking Ahead
As construction and development plans materialize, Keturah Ardh stands as a testament to the evolving real estate market in Dubai. With its blend of luxury, sustainability, and community-oriented living, this ambitious project is not only a significant addition to the skyline of Dubai but also a reflection of the emirate’s aspirations for the future. As the luxury segment continues to thrive, initiatives like Keturah Ardh will play a pivotal role in shaping what luxury living means in this vibrant city.
