Lottery.com Acquires Nook Holdings: A Strategic Move in Sports and Wellness
DUBAI, United Arab Emirates – On June 11, 2025, Lottery.com Inc. (NASDAQ: LTRY, LTRYW) made headlines by announcing an exciting development in its quest for innovation. The company revealed an amended Stock Purchase Agreement for the acquisition of Nook Holdings Limited, a unique incubator devoted to sports, health, and wellness, based in the vibrant city of Dubai. This strategic purchase, valued at approximately $2.5 million, is an all-cash deal and demonstrates Lottery.com’s ambitious plans for global expansion in the intersecting realms of gaming and wellness.
The Details of the Acquisition
With this acquisition, Lottery.com aims to take control of a significant 90% of Nook’s operations. The completion of this deal is anticipated on or before June 30, 2025, marking a milestone in the company’s growth strategy. By acquiring Nook, Lottery.com positions itself at the forefront of the sports and wellness ecosystem, underscoring its commitment to innovation and entrepreneurship.
Nook Holdings: A Pillar of the UAE’s Sports Ecosystem
Founded by entrepreneur Ravi Bhusari, Nook has established itself as a cornerstone of Dubai’s sports and wellness community over the past five years. The incubator has dedicated itself to supporting budding startups by providing a platform to help them gain traction. Services offered by Nook include assistance with operations setup, licensing, VAT registration, and community outreach. Its prime location at One JLT and exclusive partnership with the Dubai Multi Commodities Centre (DMCC) Free Zone have rendered it a go-to hub for sports visionaries in the region.
Transforming Spaces for Innovation
As part of this acquisition, Lottery.com plans to utilize segments of its international sports business from within the Nook premises. This transformation is expected to create a dynamic gateway for sports innovation and investment. The site will not only serve as a premium co-working space but also as a catalyst for growth for early-stage sports ventures. By integrating Nook into the broader Sports.com ecosystem, Lottery.com will enhance opportunities for local entrepreneurs and foster collaborative networks.
Insights from Leadership
Ravi Bhusari, the founder of Nook, expressed his excitement about the acquisition, stating that it represents “a defining moment” for Nook. He emphasized the effort poured into creating a workspace that caters effectively to sports and wellness communities. Partnering with Lottery.com, a visionary brand with global ambitions, opens up a plethora of opportunities for its members.
Matthew McGahan, the Chairman and CEO of Lottery.com and Sports.com, echoed this sentiment. He referred to Nook as “not just a workspace” but as a thriving community that aligns seamlessly with the company’s vision. McGahan expressed confidence in their ability to help existing businesses at Nook scale competitively and maximize their global presence.
Mark Bircham, the Director of Lottery.com and Head of Acquisitions at Sports.com, highlighted the journey leading to this acquisition. Having worked closely with the Nook team, he noted that the quality of businesses at Nook and the vibrant ecosystem established made the effort worthwhile. Bircham emphasized the company’s commitment to providing essential support, such as networking and investment opportunities, to help businesses flourish.
The Lottery.com Ecosystem
Lottery.com operates a family of brands, including Sports.com, Tinbu, and WinTogether, all of which create a unified ecosystem blending gaming, sports, and entertainment. This acquisition of Nook is not just about ownership; it’s about fostering a holistic approach to nurturing innovation in the sports sector. With a firm foundation of profitable revenue and a stellar reputation, Nook is a strategic addition to Lottery.com’s portfolio.
Strategic Growth Outlook
As Lottery.com integrates Nook into its operations, the company aims to harness the potential within this hub of innovation to explore new avenues in sports and wellness entrepreneurship. The acquisition highlights a significant shift in Lottery.com’s operational strategy, positioning it to tap into evolving market dynamics and connect with emerging players in the sports industry.
This acquisition encapsulates a broader trend of collaboration and innovation in the realms of sports, health, and technology, and illustrates the potential of strategic partnerships in enhancing global outreach. As Lottery.com finalizes the acquisition of Nook, it sets the stage for an exciting future in sports entrepreneurship, underscoring its role as a transformative player in the industry.
