Latifa bint Mohammed Strengthens Cultural Identity in Meeting with Season of Wulfa Creative Collective and Partners
Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of the Dubai Culture and Arts Authority, convened with members of the creative collective behind the Season of Wulfa initiative. This initiative was launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, and aims to celebrate key cultural occasions in the UAE.
Celebrating Emirati Traditions
The Season of Wulfa is designed to honor significant events such as Haq Al Leila, Ramadan, and Eid. It serves as a platform for expressing Emirati traditions, values, and cultural identity. The initiative aims to strengthen family and community bonds while engaging UAE nationals, residents, and visitors through innovative experiences. This cultural celebration fosters exchange and emphasizes shared human values.
The Creative Collective
The initiative is supported by a distinguished group of Emirati creatives from various fields, including design, architecture, literature, media, arts, and cultural research. Their diverse expertise enriches the project’s creative and intellectual depth. Through dialogue, research, design, and testing, the collective shapes the cultural narrative of the season, ensuring it is rooted in Emirati society and universal human values. Their contributions are crucial in informing the initiative’s strategies and experiences, maintaining authenticity and relevance to local culture.
Cultural Cohesion and Tolerance
Sheikha Latifa emphasized the importance of culture as a force for social cohesion, tolerance, and respect for diversity. This perspective aligns with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, who has consistently highlighted the significance of investing in people for sustainable development.
Pillars of the Season
The Season of Wulfa is built upon three pillars: reflection, connection, and blessing. Sheikha Latifa noted that these pillars embody the authenticity of Emirati, Arab, and Islamic values. The season aims to reinforce a sense of belonging and harmony within society. It provides opportunities for individuals to pause, reflect, and renew relationships, encouraging stronger connections and a vision for a better future.
Sheikha Latifa also highlighted the season’s message of shared humanity, joy, and generosity. It raises awareness about the importance of preserving cultural practices and underscores Dubai’s supportive environment for creativity. The initiative opens avenues for talent to express diverse ideas and aspirations.
Collaborative Efforts
The meeting included representatives from various government institutions, such as the Executive Council of Dubai, the Roads and Transport Authority, and the Dubai Department of Economy and Tourism. This collaboration emphasizes the importance of strategic partnerships in achieving the initiative’s objectives and enhancing Dubai’s cultural landscape.
A distinguished group of creatives and cultural ambassadors attended the meeting, led by Shaima Rashed Al Suwaidi, CEO of the Arts, Design, and Literature Sector at Dubai Culture. Notable participants included artist and calligrapher Mattar Bin Lahej, directors Haider Mohammad and Mohammad Saeed Harib, architect Abdalla Almulla, and several other prominent figures in the arts and culture sector.
Insights and Research
During the meeting, participants shared insights about the Season of Wulfa and its role in expressing authentic Emirati and Arab values. They reviewed key milestones and research outcomes that examined shifts in societal values and cultural occasions. The creative collective emphasized that the development phase involved extensive dialogue, which shaped the season’s cultural narrative centered on reflection, connection, and blessing.
The discussions included defining experience principles and translating them into design guidelines, developing a visual identity, and shaping the overall strategy and framework for the season. This collaborative approach aims to engage the creative community continuously, fostering new models that evolve the season and transform traditions into meaningful experiences.
Upcoming Initiatives
The Season of Wulfa will feature over 50 initiatives and activities, implemented in collaboration with various government entities and in partnership with the private sector and local communities. These activities will take place across more than 30 locations in Dubai, including neighborhoods, markets, and cultural destinations.
As reported by www.emirates247.com.
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Published on 2026-01-18 12:00:00 • By Editorial Desk
