Katch International Strengthens Leadership with Key Senior Hires and Expands Integrated Communications Capabilities

Strategic Appointments Enhance Agency’s Offerings

Katch International, a prominent integrated PR, social media, branding, and experiential communications agency with offices in Dubai, Riyadh, and London, has announced significant developments in its operational structure. The agency has appointed Zeinoun Aridi as Associate Account Director and Evelyne Marie Moussallem as Head of Social, marking a strategic enhancement of its leadership team and service capabilities. This move is designed to address the increasing demand for integrated brand storytelling in a rapidly evolving communications landscape.

Strengthening Internal Structure and Talent

In response to the shifting dynamics within the communications sector, Katch has focused on refining its internal structure and investing in senior talent. The agency aims to create a more interconnected approach to PR, social media, and content production. This evolution is intended to ensure that brands can engage with audiences in a culturally relevant manner.

Zeinoun Aridi brings over 12 years of experience in media relations and strategic communications across the GCC. His portfolio includes collaborations with major brands such as British Airways, BMW, Rolls-Royce, and Disney. At Katch, he will enhance the PR division’s growth by providing senior counsel and driving strategic communications for key client accounts.

Evelyne Marie Moussallem, with over a decade of experience in the UAE market, will lead the agency’s social media and digital storytelling efforts. Her background in finance and international exposure will inform her approach to developing culturally relevant, performance-driven campaigns. Moussallem’s previous work includes notable brands such as Costa Coffee and Hilton.

In-House Creative Team Expansion

Katch has also expanded its creative capabilities by launching a fully in-house content creation team. This new division offers comprehensive services, including videography, photography, editing, and short-form social content production. By consolidating these services, Katch aims to deliver faster and more cohesive content that resonates with clients across various platforms.

Fadi Tayyem, Partner and Creative Director at Katch International, emphasized the importance of content in brand experiences. He noted that bringing these services in-house allows for greater agility and creative freedom, enabling the agency to produce work that is both immediate and culturally relevant.

Revamped Digital Presence

In conjunction with these strategic hires and expansions, Katch has unveiled a redesigned website that reflects its refreshed positioning and expanded service offerings. The updated platform aims to better showcase the agency’s integrated capabilities across PR, social media, content, and experiential communications, while also articulating its creative direction and regional growth.

Conclusion

These developments represent a pivotal moment in Katch International’s evolution. As the agency continues to adapt to the changing landscape of communications, its focus remains on building integrated and culturally fluent communications that effectively connect brands with their audiences.

About Katch International

Founded in 2010, Katch International operates at the intersection of culture, luxury, and consumer behavior. The agency provides fully integrated Public Relations, Social Media, Influencer Marketing, Content Creation, Branding, and Global Communications strategies across the Middle East, Europe, and beyond. With a team of over 50 professionals, Katch partners with leading brands in various sectors, delivering culturally intelligent and results-driven campaigns that unify earned, owned, and digital platforms into cohesive narratives.

For more information, visit Katch International or follow them on social media.

Source: www.zawya.com

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Published on 2026-06-01 14:08:00 • By the Editorial Desk