Julie Hanse Joins MassiveMusic Dubai as MENA Partnerships Director
Dubai, UAE: MassiveMusic Dubai, recognized as the Middle East’s premier multi-award-winning sonic identity and creative music agency, has recently appointed Julie Hanse as its new Director of Partnerships for the MENA region. This intriguing development marks a significant step in the agency’s efforts to expand its influence and services within a rapidly evolving marketplace.
A Transformative Career Journey
Julie Hanse brings over a decade of global music industry experience to her new role. Her professional journey began in the bustling music scene of New York City after earning her degree from the prestigious Clive Davis Institute of Recorded Music at NYU’s Tisch School of the Arts. There, Julie immersed herself in music business, law, and production—foundational elements that would serve her well throughout her career.
Her resume includes significant roles at notable organizations such as Kobalt Music Group, 300 Entertainment, and The Orchard (a subsidiary of Sony Music). During her time in these roles, Julie honed her skills in areas like artists and repertoire (A&R), deal-making, legal affairs, and campaign management, establishing herself as a versatile and knowledgeable professional in the music landscape. Furthermore, Julie holds an MSc in Strategic Marketing from Imperial College Business School in London, with a focus on the impact of emerging technologies on the music industry, which adds a contemporary edge to her approach.
Driving Partnerships and Growth
In her new role at MassiveMusic, Julie is tasked with leading the company’s partnership growth strategy in the MENA region. Her responsibilities will include identifying new collaborative opportunities and nurturing relationships with key partners and clients. This strategy represents an essential component of MassiveMusic’s ongoing expansion efforts, aligning closely with the agency’s vision for innovative sonic branding in an ever-changing market.
Pierre Carnet, Managing Director of MassiveMusic Dubai, spoke about the agency’s rapid growth since its launch in the Middle East in 2022. He emphasized the importance of Julie’s expertise and her fresh ideas, stating that these elements are critical to the company’s ongoing success. With clients ranging from established household names like RTA and Careem to emerging ventures like KSA’s AROYA Cruises, Julie’s appointment signifies an exciting new chapter in MassiveMusic’s narrative.
A Vision for the Middle East
Expressing her enthusiasm for joining the MassiveMusic team, Julie stated, “I am thrilled to join MassiveMusic, particularly in the diverse, dynamic hub of Dubai.” She highlighted the MENA region’s rapid evolution and its exciting atmosphere for both music and branding. "This part of the world is delivering a huge wave of innovative talent and groundbreaking work," she added, reflecting her eagerness to contribute to the flourishing creative scene.
Julie recognizes that MassiveMusic is at the forefront of shaping sonic identities, not just in the Middle East but globally. Her excitement stems from the potential she sees for MassiveMusic’s influence while tapping into a region bursting with creativity and fresh ideas.
Clientele and Impact
MassiveMusic’s portfolio in the MENA region is impressive, featuring a diverse range of clients including Careem, RTA, BSF (formerly Bank Saudi Fransi), TikTok, and NEOM. This diverse clientele highlights the agency’s capability to deliver tailor-made, award-winning sonic branding strategies that resonate across various sectors. With Julie leading the charge in partnerships, the opportunities for growth and innovation are boundless.
About MassiveMusic
MassiveMusic, now a part of Songtradr, positions itself as the global music and sound partner for leading brands, agencies, and platforms. The agency’s unique approach lies in its blend of creativity, data-driven insights, and advanced technology, enabling it to offer scalable music strategies and innovative solutions. Their focus on driving measurable business value and shaping the future of sound has positioned them as leaders in the industry.
Located in the heart of Dubai, MassiveMusic’s headquarters serve as a hub for creativity and collaboration, fueling the growth of musical identities and branding strategies across the region.
For more information, please visit www.massivemusic.com.
