The anticipation is building in New York and New Jersey as they prepare to host eight matches for the upcoming 2026 FIFA World Cup at MetLife Stadium, with the Final set for July 19. This significant event promises to bring global attention and excitement to the region.
Celebrating Soccer’s Return to the U.S.
A special event was held at the Gateway Center in Newark recently, commemorating the forthcoming tournament. The celebration featured John Harkes, a celebrated former player for the U.S. Men’s National Team, who shared insights from his illustrious career. Harkes, who represented the United States in two World Cups—including the 1994 tournament hosted here—expressed enthusiasm for the event.
The Importance of Cultural Experience
At the event, Harkes articulated the essence of bringing the World Cup back to the U.S. He noted, “What we’re trying to do is just explain to the world that it’s back again in the U.S. and, yes, we are sharing with Mexico and Canada, but we focus on bringing people the experiences of who we are as a culture in the United States.” His commitment to showcasing American culture underlines the broader appeal of the World Cup beyond just the matches themselves.
Growing Interest in Soccer
As a New Jersey native, Harkes has witnessed firsthand the surge in soccer’s popularity throughout the country. He recalled an early conversation with someone curious about the game, saying, “The first question I had was, ‘John, can you tell me what a goal kick is?’ I realized then how much we’ve grown as a nation in our understanding and passion for soccer.” His reflection highlights a significant shift in the American sports landscape.
Impressive Viewership Statistics
Harkes’ remarks were complemented by Alex Lasry, a member of the New York/New Jersey Host Committee, who shared compelling statistics about soccer’s viewership. “The last World Cup Final viewed had the same number of viewers as 13 Super Bowls combined,” he noted, emphasizing the sport’s increasing popularity.
Economic Impact of the World Cup
The upcoming tournament is poised to have a substantial economic impact on the region. Lasry mentioned that the economic impact could exceed $3 billion, driven not just by the matches in New Jersey but also by the influx of visitors and businesses surrounding the event. “We’re looking at over $3 billion of economic impact for the entire region, along with 20,000 jobs that will be supported as a result of the World Cup,” he said, illustrating the far-reaching benefits of hosting such a major event.
Creating Fan Experiences
As part of the festivities, the USTA Billie Jean King National Tennis Center in Queens will serve as a fan destination site, transforming the area into a vibrant hub for soccer enthusiasts. Harkes is particularly excited to showcase his home state of New Jersey during this time. He emphasized the local culture by saying, “It’s the food, the people, and the resilience and grittiness that define who we are.”
Fans Eager for the Action
Local soccer fans are buzzing with excitement as the World Cup draws nearer. “We have to go behind Team USA,” said John Calabrese, a passionate supporter. “I always love watching good competition, and it’s thrilling to see smaller countries make an impact.” The enthusiasm among fans illustrates the unifying spirit of the World Cup, fostering a sense of community and shared experience.
