Since 2016, Dubai has been the vibrant host of Expand North Star, which proudly stands as the world’s largest event dedicated to startups and investors. This dynamic exhibition has become a powerful catalyst for thousands of digital startups worldwide, helping them secure multi-million-dollar investment deals and establish strategic partnerships critical for accelerating their growth on a global scale.
Organized by the Dubai World Trade Centre and hosted by the Dubai Chamber of Digital Economy, the 2025 edition of Expand North Star is poised to be particularly special, marking its tenth anniversary. Scheduled from October 12th to 15th at the stunning Dubai Harbour, the event has evolved into a crucial launchpad for startups. By bridging the gap between innovators and crucial capital and markets, it solidifies Dubai’s reputation as a thriving capital of the digital economy.
The event’s impact transcends industries and continents, as demonstrated by numerous success stories. For instance, Nigerian fintech startup Moove raised over US$460 million from high-profile investors such as Uber and BlackRock, enabling expansion into 13 global markets and pushing the company toward unicorn status, with a valuation nearing US$750 million. In a similar vein, French virtual agent developer Obo secured US$20 million in funding in 2024, while India’s Freshcraft Technologies raised US$12.7 million in 2022. Additionally, Zaara Biotech from India successfully attracted US$10 million to set up operations in the UAE.
Not only established firms but early-stage startups have also thrived through Expand North Star. Companies like ShopDoc raised US$1.36 million, Machbee Innovations garnered US$1.1 million, and Orgaayur Productions obtained US$58,000 to innovate in urban agriculture solutions. This environment cultivates promising startups, ensuring they’re equipped with both funding and mentorship to scale rapidly.
Beyond financial investment, Expand North Star serves as a springboard for international expansion. For example, UK-based Lorien Finance utilized the event in 2023 to chart out its growth strategy across the Middle East. Similarly, DeepSeek AI, one of the 2024 exhibitors, quickly gained global recognition, underscoring the event’s importance for pioneering technology enterprises aiming to make a mark on the world stage.
Commenting on the event’s significance, Saeed Al Gergawi, Vice President of Dubai Chamber of Digital Economy, highlighted, “For over a decade, Expand North Star has been a leading platform for innovation and opportunity. Its success stories demonstrate Dubai’s status as a global centre for the digital economy and a gateway for startups to scale from Dubai to the world.”
Expand North Star is more than just an event; it is a flagship initiative of the Dubai Chamber of Digital Economy, reflecting Dubai’s broader ambition to establish itself as a global hub for innovation and technology. The active role of the Chamber is pivotal in this mission. The Dubai Chamber of Digital Economy works tirelessly to position Dubai as a world leader in the digital economy by attracting top companies, specialized talent, and substantial investments while creating a nurturing environment for digital businesses to flourish.
With its steadfast commitment to fostering innovation and supporting startups at every stage, Expand North Star continues to shape the future of the global digital economy right from the heart of Dubai.
