Remembering Devesh Mistry: A Shining Star in Digital Design
Devesh Mistry, a notable Indian expatriate and co-founder of Red Blue Blur Ideas (RBBi), has passed away in Dubai, as reported by Gulf News. Known as ‘Superman’ in the industry, he was a pivotal figure in the Middle East’s digital design landscape and played a significant role in mentoring students across various universities.
A Legacy in Digital User Experience
Mistry co-founded RBBi in 2011 alongside Amol Kadam, creating one of the region’s first specialized agencies focused on user experience (UX), user interface (UI), and digital performance marketing. The name “Red Blue Blur” is a homage to Superman’s iconic colors, reflecting Mistry’s innovative spirit in the industry.
On Sunday, RBBi announced his death in a heartfelt post on LinkedIn, though the cause of death was not disclosed. “Today, we share news that is deeply painful for all of us at RBBi. Our Co-Founder, Devesh Mistry, passed away,” read the post. The company highlighted his influence, stating, “Devesh was a driving force behind RBBi from its earliest days. To many of us, he was our own Superman.” This sentiment underscores his lasting impact not just on the company, but also on his colleagues and the broader design community.
Shaping the Design Industry
Mistry’s journey in the digital realm began in the late 1990s with coding. However, recognizing the paramount importance of user experience, he transitioned to focus on this critical aspect of design. His dedication and expertise allowed him to work with some of the world’s leading brands, including Microsoft, IBM, and L’Oreal, among others. This impressive portfolio reflects his ability to blend technological proficiency with a keen understanding of user needs, setting new standards in the field.
A Passion for Mentorship and Education
Beyond his professional accomplishments, Mistry was deeply invested in nurturing the next generation of designers. He held various roles at the University of Dubai, where he served as a lecturer, mentor, and curriculum developer, particularly in digital strategy programs. His commitment to education also extended to Australia, where he briefly lectured at the University of Technology Sydney. Mistry’s dedication to mentorship was evident in his approach to teaching—encouraging students to embrace creativity and innovation in their projects.
Academic and Professional Achievements
Devesh Mistry held a degree in physics from Mumbai and was recognized as a Microsoft Certified Professional. Moreover, he was a certified member of the User Experience Professionals Association (UXPA), further showcasing his dedication to the field of user experience and digital strategy. His qualifications and expertise not only established him as a leader in his industry but also served as an inspiration for many aspiring professionals.
The digital design community and those who knew him have expressed their heartfelt condolences. As a dedicated leader, Mistry’s impact will undoubtedly leave a lasting legacy. His work and mentorship have set a standard in UX and UI design, influencing a generation of designers who prioritize user-centered solutions.
