Published on October 26, 2025
By: Tuhin Sarkar
Strategic Partnerships Enhance IMEX America
The IMEX Group is entering an exciting phase, having recently extended its partnerships with MGM Resorts International and GES until 2030. This decision reinforces IMEX America’s status as a premiere global event within the business meetings and events landscape. It highlights a sustained commitment to innovation, sustainability, and accessible event design, setting the groundwork for future growth.
Collaboration Fuels Progress at IMEX America
The ongoing collaborations between IMEX Group, MGM Resorts, and GES signify a robust alliance within the events sector. With their partnerships locked in until 2030, both MGM Resorts and GES have continuously contributed to the evolution of IMEX America. Since MGM began hosting the event at Mandalay Bay and GES took on the logistical backbone, this partnership has grown into one that transcends typical service agreements. Their shared vision is a pivotal factor in shaping the landscape of MICE (Meetings, Incentives, Conferences, and Exhibitions).
MGM Resorts: A Key Venue for Business Events
MGM Resorts has played a cornerstone role in the success of IMEX America, particularly through its Mandalay Bay venue. This partnership began with the 2021 edition of the event and has flourished since. Mandalay Bay stands out as a favored location for business gatherings in Las Vegas, thanks to its strategic positioning and MGM’s expertise in hospitality. This long-term collaboration showcases both organizations’ deep understanding of the evolving demands within the global business events sector.
GES: A Decade of Support and Expertise
For over ten years, GES has been an indispensable partner for IMEX America. Acting as the official general service contractor, they ensure smooth event execution from booth construction to overall logistics. GES’s extensive experience in the exhibition and live events field has been crucial in establishing IMEX America as a flagship event for professionals in the business events arena. Their focus on sustainability has led to initiatives that promote eco-friendly practices, such as the use of reusable frames and energy-efficient materials.
Joint Efforts in Sustainability and Innovation
At the heart of the partnerships between IMEX Group, MGM, and GES is a shared commitment to sustainability. Each organization is focused on minimizing its environmental footprint while setting benchmarks for sustainable events. Collaborative efforts have resulted in the introduction of several initiatives aimed at reducing waste and conserving energy, including the integration of recyclable materials and energy-saving technologies. Together, they strive to make IMEX America a benchmark for sustainability within the industry.
A Record-Breaking 2025 Edition: A Testament to Partnership Success
The 2025 edition of IMEX America marked a significant achievement, attracting over 17,000 attendees, the highest in its history. This remarkable turnout underscores the success of the enduring collaboration between IMEX Group, MGM Resorts, and GES. The event’s prominence on the global business events calendar continues to grow, propelled by the steadfast support of these partners. The incorporation of cutting-edge technologies and a focus on sustainability have positioned IMEX America to adapt to the evolving landscape of the MICE industry.
Future Prospects: Extending Partnerships through 2030
The confirmation of partnerships through 2030 reflects a bright outlook for IMEX America. With MGM Resorts and GES as key collaborators, the event is well-placed to maintain its legacy as a leading travel trade show. These alliances ensure that IMEX America stays aligned with industry trends while embracing innovation to cater to attendees’ evolving needs.
The Path Forward for IMEX America
The extended partnerships between IMEX Group, MGM Resorts, and GES highlight a unified ambition to shape the future of business events. As the industry evolves, these collaborations will position IMEX America at the forefront of innovation, sustainability, and accessibility. The continuity of these partnerships promises that the event will continue to meet the needs of the global MICE community, setting higher standards for excellence in future events.
