Kelly Lundberg: A Journey from Edinburgh to Dubai
A Leap of Faith
In 2003, Kelly Lundberg made a monumental decision that would change the course of her life: she moved from Edinburgh, Scotland, to Dubai after being inspired by a job advertisement for an overseas cabin crew position. At just 22 years old, she embarked on a new adventure, lured by the promise of sunshine, travel, and the allure of a low-tax lifestyle.
Embracing the Dubai Life
After nearly 23 years, Kelly reflects on her journey with fondness and certainty. “Dubai is home, although Scotland will always be in my heart,” she says. The initial draw of the sun quickly morphed into an appreciation for the city’s vibrant energy and spirit, which she describes as “contagious.” “The undeniable energy of the city” has kept her rooted in this dynamic environment, where innovation and reinvention flourish.
Life Beyond Cabin Crew
Kelly’s transition from cabin crew to business owner illustrates her adaptability and ambition. After spending four years working as a holiday rep, she recognized a need for sunshine and brighter days, which motivated her decision to apply for the cabin crew role. Over the years, she has cultivated her career into a brand consultancy business, blending her passion for aesthetics and entrepreneurial spirit.
The Cost of Living
Like many expatriates, Kelly acknowledges the rising costs in Dubai. Imported goods, especially fruit and fine wines, carry a hefty price tag. However, she also points out that petrol remains relatively inexpensive, and the absence of income tax is a significant financial relief. “There’s no denying the financial freedom that comes from not paying income tax,” she emphasizes. This unique advantage allows individuals to be intentional about spending, supporting a lifestyle that prioritizes quality over quantity.
Health and Wellness
Healthcare in Dubai is another consideration for residents. While it is an out-of-pocket expense, Kelly appreciates the flexibility of choosing services that align with her needs and budget. She advocates for a balance between disposable income and lifestyle choices, noting that as a business owner, she pays herself a salary that doesn’t stretch as far as it once did.
Roots and Relationships
Though her life in Dubai is fulfilling, Kelly admits to missing her family back in Scotland. However, they make an effort to visit as often as possible. Living with her husband, Graham, who joined her a few years after her move, she has built a rich life filled with supportive relationships and shared experiences.
The Future in Dubai
As she looks ahead, Kelly is firm in her belief that Dubai will remain her home for the foreseeable future. The lifestyle she enjoys, coupled with the opportunities available, makes it hard to consider another location. “It’s tough to beat the lifestyle, the opportunities, and the energy of the city,” she admits. The proximity to the UK—just seven hours away—strikes a perfect balance, allowing her to stay connected with her roots while embracing the life she has built in Dubai.
The life of Kelly Lundberg serves as an inspiring testament to the opportunities and challenges that come with relocating abroad. Her story highlights the essential aspects of finding a new home, balancing work and personal life, and navigating the intricacies of living in a foreign land—all while forging a path of her own in one of the fastest-growing cities in the world.
