Hotel Local: A Community-Centric Lifestyle Hotel in Dubai
The First Group Hospitality, in partnership with US-based Hoque Global, has launched Hotel Local, a unique lifestyle hotel situated in the vibrant Jumeirah Village Triangle (JVT) of Dubai. This establishment aims to redefine the hospitality experience by focusing on community and inclusivity, setting a new standard in the rapidly evolving landscape of hotel accommodations.
Visionary Beginnings
The launch of Hotel Local marks a significant milestone in a broader strategy for The First Group and Hoque Global. According to Rob Burns, CEO of The First Group, "Hotel Local is more than just a place to stay; it’s a vibrant social hub where guests and locals come together to connect, create, and experience Dubai in an authentic and immersive way." This approach emphasizes inclusivity, aiming to cultivate a sense of belonging among all visitors.
Mike Hoque, founder and CEO of Hoque Global, echoed this sentiment, stating, “Our mission is to train and educate future talents in a world-class facility.” His vision aims to foster empathetic leaders in the hospitality industry, ready to elevate service for future generations. The hotel is not merely a gateway for tourists but a hub for community engagement and cultural exchange.
Unique Offerings and Experiences
With 579 elegantly designed rooms, Hotel Local seeks to provide a neighborhood-oriented hospitality experience. The hotel features an array of modern amenities, including a rooftop pool, state-of-the-art gym, luxurious spa, and inviting social spaces. Additionally, guests can enjoy convenient access to Palm Jumeirah’s Soluna Restaurants & Beach Club via a dedicated shuttle service, enhancing the weekend getaway experience with beachfront dining and recreation options.
Culinary experiences are at the forefront of Hotel Local’s offerings. At Farmers Commons, the focus is on a farm-to-table dining concept using local, sustainable produce. This ensures that guests not only enjoy delicious meals but also support local agriculture and culinary talent. Furthermore, the Neighbourhood Brew serves as a multifunctional café, transforming from a cozy morning spot for artisanal coffee to a lively evening lounge for social gatherings and drinks.
Throughout the year, Hotel Local plans to host various community-driven events, such as themed brunches and pop-up collaborations. This programming is designed to encourage interactions between locals and travelers, enriching the overall experience for everyone involved.
Expanding Horizons in the GCC and Beyond
Hotel Local is strategically positioned to cater to a diverse clientele, including business travelers, digital nomads, and families. With six unique room formats, the hotel is equipped to accommodate both short and long-term stays. This adaptability aligns with The First Group Hospitality’s vision of growing their footprint in Dubai’s mid-to-upscale segment, while Hoque Global is keen on creating catalytic enterprises across real estate and various sectors.
The launch also exemplifies the commitment of Hoque Global to development and revitalization projects that have a lasting economic impact. As a Dallas-based firm known for its innovative approaches, the hotel serves as part of a broader mission to redefine urban living and hospitality.
A New Chapter in Hospitality
Managed by The First Group Hospitality, known for its award-winning hotels and dining destinations, Hotel Local signifies a new chapter in the hospitality industry. Its community-first approach distinguishes it from traditional hotels, making it a destination where guests can feel at home amidst the hustle and bustle of one of the world’s most vibrant cities.
Hotel Local aims not only to provide accommodation but also to act as a nurturing ground for creativity, social connection, and community building. With ambitious global expansion plans, this innovative flagship hotel is set to shape the future of hospitality, beginning in Dubai and extending to other regions in the US and GCC.
