HCLSoftware Executive Summit: Accelerating Digital Transformation in Dubai
Dubai, UAE – HCLSoftware, a prominent player in enterprise software solutions and a division of HCLTech, launched its high-energy Executive Summit at the scenic Madinat Jumeirah on June 3. This invitation-only event combined the thrilling atmosphere of Formula 1 racing with a strong focus on enterprise innovation, attracting C-suite executives and technologists eager to explore cutting-edge advancements.
Unveiling of the XDO Framework
The heart of the event was the introduction of HCLSoftware’s new Experience (X) Data (D) Operations (O) (XDO) framework. Delivered by Kalyan Kumar, the Chief Product Officer, this groundbreaking framework aims to revolutionize how companies approach digital transformation. Kumar highlighted that XDO integrates human-centric experience design, cohesive data intelligence, and AI-driven operations into a self-managing growth engine.
“Dubai encapsulates speed, precision, and visionary outcomes—everything that XDO represents,” Kumar remarked. He emphasized that the framework isn’t about merely retrofitting AI onto existing systems but rather about creating a unified engine. This engine is designed to experience, data, and operations, propelling enterprises ahead in a competitive landscape.
Insights from Ferrari’s Digital Team
One of the summit’s key moments featured a compelling case study from Ferrari’s Digital Platforms team. They showcased how HCL AppScan enables comprehensive application testing via a singular platform, supporting Ferrari’s ambitious Digital+ initiative. In the high-stakes world of racing, where reliability and performance are crucial, HCL AppScan delivers end-to-end testing capabilities that streamline processes by removing the need for multiple tools. This automated approach offers unified visibility through a centralized dashboard, giving Ferrari full control over their complex applications.
Keynote from Deloitte on Generative AI
The event also included an insightful keynote from Deloitte, focusing on Generative AI mindsets. Shakeel Sawar, Partner in Advertising, Marketing & Commerce at Deloitte Middle East, shared findings from their report titled “Mindset Matters | Four Keys to Creating GenAI Experiences.” According to Sawar, consumer segments can be categorized into Optimists, Maybes, Unawares, and Avoidants. Each group has varying expectations, highlighting the necessity for transparency, consistency, user control, and delight to convert generative AI initiatives into revenue-generating experiences.
Sawar provided attendees with a practical checklist that aligns well with the XDO blueprint, ensuring that future AI-driven projects remain human-centric while meeting the operational velocity and data intelligence needed by Gulf organizations.
Driving Growth Through Mindset Change
Sawar stressed that the potential of generative AI is no longer a distant fantasy but a billion-dollar opportunity visible in quarterly reports. He emphasized that successful adoption relies on having the right mindset rather than merely focusing on the technology itself. Customers seek efficiency and creativity but only when they feel informed and secure.
Alignment with “We the UAE 2031” Vision
Kalyan Kumar reiterated HCLSoftware’s commitment to the “We the UAE 2031” vision, pledging to nurture local talent and partner ecosystems. As Gulf enterprises transition from cost-driven IT approaches to outcome-focused Digital+ services, Kumar’s remarks resonated strongly with attendees: “We’re here to facilitate a shift from spreadsheets to telemetry, from queues to seamless journeys, and from bolt-ons to built-ins—without discarding existing successful systems.”
Expansion Plans in Dubai
As part of its strategic growth, HCLSoftware announced plans for a new hub in Dubai set to launch this quarter. This expansion aims to enrich its portfolio, which includes the Unica+ MarTech platform, the Actian Data Intelligence Platform, and BigFix for secure automation. The summit attracted participation from leading global system integrators, such as Deloitte, along with business partners across the region.
The high-impact event culminated with the inaugural HCL Software Awards and a raffle that offered attendees a chance to win a trip to the Abu Dhabi Grand Prix, encapsulating the spirit of innovation and enthusiasm that defined the day.
About HCLSoftware
HCLSoftware stands as a global leader in software innovation and is part of HCLTech. The company develops and supports transformative solutions across various industries, including intelligent operations, total experience, data analytics, and cybersecurity. HCLSoftware’s dedication to customer success, along with its core values of integrity, inclusion, value creation, and social responsibility, sets the foundation for delivering exceptional software products that empower organizations. With a legacy of pioneering spirit, HCLSoftware serves over 20,000 organizations, including a significant portion of the Fortune 100 and nearly half of the Fortune 500.
