Hainan International Agarwood and Yellow Rosewood Trade Fair: A Thriving Cultural and Economic Showcase
Overview of the Event
On May 21, 2025, the bustling city of Dubai played host to a significant press conference announcing the upcoming "Heavenly Fragrance – The Second Hainan International Agarwood and Yellow Rosewood Trade Fair." Hosted by the Hainan International Media Center (HIMC), this event aims to promote the vibrant agarwood and yellow rosewood industries in Hainan Province, China. As an essential event on the global trade calendar, the fair aims to bridge cultures and economies while showcasing the allure and cultural heritage of these precious woods.
Historical Context
The inaugural fair in 2024 set a remarkable precedent by uniting over 1,000 industry experts and representatives from Belt and Road Initiative partner nations, drawing in more than 56,000 attendees. This impressive turnout resulted in substantial sales totaling approximately CNY 537 million (around $74.5 million). The event marked the launch of the Global Agarwood Trade Alliance Initiative, signifying a concerted effort to enhance international collaboration in the agarwood trade sector.
Event Details
The Second Hainan International Agarwood and Yellow Rosewood Trade Fair is slated for November 27-30, 2025, in Haikou, the capital of Hainan Province. With an expansive exhibition space covering 30,000 square meters, the organizers anticipate hosting over 5,000 guests. Selected participants from various regions—including the Middle East, Southeast Asia, East Asia, Europe, and the United States—will receive complimentary accommodation for four nights at luxurious five-star hotels, highlighting the fair’s commitment to creating a welcoming environment for international trade dialogue.
International Collaboration
At the press conference, organizers revealed plans to foster partnerships with agarwood enterprises from Southeast Asia and the Middle East. Additionally, the establishment of an international trading center in Hainan, through collaboration with the Hainan Agarwood and Yellow Rosewood Museum, was announced, further emphasizing the fair’s scope and ambition.
Representatives from the Hainan Agarwood Industry Association also shared vital insights into the advancements in China’s agarwood sector, showcasing a strong commitment to innovation and growth within this traditional industry. Multiple agreements were inked between UAE and Hainan enterprises to deepen trade ties, further emphasizing the fair’s role as a catalyst for international cooperation.
Delegation Visits and Local Engagements
Following the press conference, a delegation composed of nearly 20 Chinese agarwood enterprises embarked on a series of field visits to local manufacturers and fragrance markets in Dubai. These visits aimed to stimulate relationships between businesses and generate meaningful collaborations, demonstrating the fair’s commitment to not only establishing international links but also facilitating on-the-ground engagement.
Invitation to Participate
Individuals and businesses looking to delve into the world of agarwood and yellow rosewood are invited to register for the Second Hainan International Agarwood and Yellow Rosewood Trade Fair through the official link. This event promises to be an exceptional opportunity to explore business prospects, network with industry experts, and enrich cultural and economic exchanges.
For further information and registration, click here.
The upcoming trade fair is poised to solidify Hainan’s reputation as a leader in the agarwood and yellow rosewood industries, facilitating connections that extend beyond borders. This exciting initiative underscores a broader narrative of globalization, cultural exchange, and economic collaboration that defines modern trade in the 21st century.
