Hainan’s Agarwood and Yellow Rosewood Trade Fair: A Platform for Global Collaboration
Introduction to the Event
On May 21, 2025, a significant press conference took place in Dubai, UAE, spotlighting the upcoming "Heavenly Fragrance – The Second Hainan International Agarwood and Yellow Rosewood Trade Fair." This pivotal event will happen in Hainan Province, China, and aims to promote the booming agarwood and yellow rosewood industries. The conference served as a global promotional platform, highlighting the fair’s significance for the international trade community.
A Recap of the Inaugural Fair
The first edition of the Hainan International Agarwood and Yellow Rosewood Trade Fair, held in 2024, was a tremendous success. With over 1,000 experts and representatives from countries involved in the Belt and Road Initiative, the event attracted more than 56,000 visitors. The total sales from the fair reached an impressive CNY 537 million (approximately $74.5 million). One of the remarkable outcomes was the launch of the Global Agarwood Trade Alliance Initiative, set in motion to fortify international collaborations in the sector.
Expectations for the Upcoming Fair
Scheduled for November 27–30, 2025, in Haikou, the capital of Hainan Province, this trade fair promises to be even grander. Spanning 30,000 square meters of exhibition space, it is expected to attract over 5,000 guests. Notably, selected attendees from regions such as the Middle East, Southeast Asia, East Asia, Europe, and the United States will be offered complimentary five-day, four-night accommodations at designated five-star hotels.
Collaborations and Industry Growth
The organizers of the fair are taking strides to foster collaboration among Southeast Asian and Middle Eastern agarwood enterprises. Plans are in the works to establish an international trading center in Hainan, in conjunction with the Hainan Agarwood and Yellow Rosewood Museum. This initiative aims to enhance the global positioning of the region’s agarwood industry.
During the recent press conference, the Hainan Agarwood Industry Association presented an overview of the advancements in China’s agarwood sector, showcasing how the industry has evolved and the potential for future growth. Notably, multiple agreements were signed between UAE and Hainan enterprises, paving the way for increased trade and cooperation through the impending fair.
Field Visits and Trade Exploration
Post-conference, a delegation of nearly 20 Chinese agarwood enterprises took the initiative to conduct field visits to local manufacturers and fragrance markets in Dubai. This hands-on approach allowed the Chinese businesses to explore local trade dynamics and establish essential connections with Middle Eastern counterparts.
Registration for the Fair
For those interested in attending, registration for the Second Hainan International Agarwood and Yellow Rosewood Trade Fair is now open. Participants can register through the provided link to secure their place in this significant industry event: Register Here.
Final Thoughts
The Second Hainan International Agarwood and Yellow Rosewood Trade Fair stands as a beacon of opportunity for international stakeholders. The efforts to bolster cooperation through strategic partnerships and targeted trade initiatives highlight the fair’s role in driving growth within the agarwood and yellow rosewood industries.
