FUJIFILM Expands Its Horizon with New Technology Centre in Expo City Dubai

In a strategic move to bolster its presence in the Middle East and Africa, FUJIFILM Middle East and Africa has officially opened its new offices at Expo City Dubai. This includes a state-of-the-art Technology Centre designed not just as an office space but as a hub for training, demonstrations, and business collaboration across multiple regions.

A Landmark Announcement

On June 11, 2025, FUJIFILM made waves with the announcement of the FUJIFILM Technology Centre (FTC). This facility aims to support training for employees, business partners, and end-users, extending its reach across multiple continents including Europe and Asia, alongside the Middle East and Africa. The establishment of the FTC signifies FUJIFILM’s commitment to enhancing its educational and supportive frameworks within these regions.

Strengthening Japan-UAE Relations

Ken Okaniwa, the Ambassador of Japan to the UAE, emphasized the significance of this investment, stating, “The new offices and Technology Centre reflect the excellent relations between Japan and the UAE.” He noted the UAE’s strategic position as a global business hub, expressing optimism about FUJIFILM’s contributions to healthcare, industry promotion, and human capacity development.

A Technological Edge in Healthcare

FUJIFILM has been a key player in the healthcare sector, supplying diagnostic imaging systems across the UAE. The company is set to launch AI-driven screening centres named NURA, which promises to revolutionize early detection in healthcare. This commitment to innovation is indicative of FUJIFILM’s broader strategy to improve healthcare solutions in the region.

Growth Amidst Challenges

The company has reported significant performance gains in 2024, boasting a doubling of staff numbers across various offices in the UAE, Saudi Arabia, Qatar, Egypt, Morocco, and South Africa over the past five years. With expectations of double-digit growth in the upcoming year, FUJIFILM is positioning itself strongly in the competitive market landscape.

Interactive Learning and Demonstrations

The Technology Centre is more than just an administrative office; it features facilities for live demonstrations of FUJIFILM solutions. Visitors will have the opportunity to engage in hands-on training and attend lectures led by industry professionals from nations such as the UAE, Egypt, and Morocco. This initiative is aimed at fostering a culture of learning and innovation, ensuring that all stakeholders are well-equipped with the latest technological advancements.

Exciting Collaborations and Partnerships

At the close of 2024, FUJIFILM signed six Memorandums of Understanding with healthcare and medical institutions in Saudi Arabia, aimed at enhancing healthcare solutions through digitalization and improved operational efficiency. These partnerships underscore the company’s commitment to leveraging technology to meet the evolving demands of the healthcare sector.

A Vision for Co-Creation

“This new center will be a powerful enabler for product showcases, offering a full-fledged facility for training and collaborative learning,” stated Masataka Akiyama, President and CEO of FUJIFILM Europe. Akiyama highlighted the importance of inviting imaging and printing experts to the new Dubai offices for idea exchange, emphasizing a culture of collaboration to deliver exceptional solutions to customers.

Expanding Knowledge Sharing Across the Region

The company’s future plans include hiring additional staff to support the operations of the Technology Centre and further expand its role in knowledge-sharing initiatives throughout the region. This investment in human resources signifies FUJIFILM’s prioritization of personal development and expertise within its workforce.

A Legacy of Innovation

Operating as part of FUJIFILM Corporation, which boasts over 90 years of experience in diverse sectors including healthcare, photography, and digital imaging, FUJIFILM Middle East and Africa is poised to leverage its rich heritage for future growth. The opening of the Dubai office marks the beginning of a new chapter in the company’s journey within the Middle East.

A Commitment to Progress

According to Michio Kondo, Managing Director of FUJIFILM Middle East and Africa, the new offices at Expo City Dubai symbolize an exciting phase of growth. “We are looking to deepen our contribution to the region’s prosperity and the wellbeing of its people through innovation and purpose-driven growth,” Kondo stated. The new space is envisioned as a focal point for co-creation, training, and the development of high-tech solutions aimed at enhancing lives and economies across the region.

Through its expanding footprint and commitment to technological advancement, FUJIFILM is not only enhancing its own operations but is also playing a crucial role in the broader context of healthcare and innovative business practices in the Middle East and beyond.