FUJIFILM Expands Presence in Dubai with New Offices and Technology Center

Dubai, United Arab Emirates: FUJIFILM Middle East and Africa has officially opened its new offices at Expo City Dubai, a vibrant hub designed to embody sustainable urban living and innovation. This strategic move not only enhances FUJIFILM’s footprint in the region but also marks the establishment of the FUJIFILM Technology Center (FTC), which will serve as a crucial resource for training employees, partners, and end-users from various regions including the Middle East, Africa, Europe, and Asia.

A Commitment to Innovation and Healthcare

FUJIFILM’s new office in Dubai solidifies its commitment to delivering world-class technology across essential sectors. With its expertise in healthcare, imaging, and printing technologies, FUJIFILM has been instrumental in supplying cutting-edge solutions in the UAE. Notably, the company is set to launch AI-driven screening centers, branded as NURA, which aim to enhance early detection and improve health outcomes across the region.

This expansion comes as FUJIFILM has demonstrated remarkable growth in the last five years, more than doubling its workforce across several countries, including Saudi Arabia, Qatar, Egypt, Morocco, and South Africa. The establishment of new offices will allow FUJIFILM to better connect with end-consumers and key partners, facilitating an increase in collaboration and innovation.

Voices of Support and Acknowledgment

The inauguration was marked by supportive statements from notable figures, including H.E. Ken Okaniwa, Ambassador of Japan to the UAE. He highlighted that this initiative not only represents a significant investment from Japan’s leading company in healthcare and imaging but also reflects the strong ties between Japan and the UAE. He expressed optimism about FUJIFILM’s potential contributions to enhancing healthcare and promoting industrial growth within the region.

Manal AlBayat, Chief Engagement Officer at Expo City Dubai, also welcomed FUJIFILM. She emphasized that the company’s commitment to technology and knowledge-sharing aligns perfectly with Expo City’s vision of being a global business hub driven by innovation.

The FUJIFILM Technology Center: A New Landmark

One of the cornerstones of this investment is the FUJIFILM Technology Center, which is designed to provide comprehensive live demonstrations of FUJIFILM solutions. Visitors to the center will have the opportunity to engage with various products and services, enhancing their understanding and practical knowledge.

Masataka Akiyama, President and CEO of FUJIFILM Europe, stressed the significance of this new facility, noting it will serve as a pivotal point for product showcases, training, and the exchange of ideas among imaging and printing experts. This investment represents a step forward in cementing FUJIFILM’s legacy of innovation and leadership in the regional market.

A Vision for Regional Development

Michio Kondo, Managing Director of FUJIFILM Middle East and Africa, painted an optimistic picture for the future, stating that the new office marks a significant chapter in the company’s success story within the Middle East. Kondo indicated that this development would enable deeper contributions to the region’s prosperity and well-being through purpose-driven growth and innovative solutions geared towards enhancing lives and economies.

FUJIFILM is not just focused on technological advancements; it is also dedicated to enriching the workforce. Last year, the company signed six Memorandums of Understanding (MoUs) with leading healthcare institutions in Saudi Arabia to promote digitalization and improve healthcare outcomes. These partnerships underscore FUJIFILM’s long-term commitment to collaboration within the region.

As FUJIFILM continues to expand its influence and presence in the Middle East and Africa, the establishment of its new offices and the Technology Center at Expo City Dubai signals exciting developments in both technology and healthcare innovation. With a focus on training, partnership, and cutting-edge solutions, FUJIFILM is well-positioned to drive meaningful progress in the region.