### Ghizlane Karaoui: From Psychology to Real Estate Excellence
Moroccan-born **Ghizlane Karaoui** has not only transitioned from a career in psychology but has also thrived in the competitive realm of real estate in Dubai. Her unique blend of academic insights and personal passions has allowed her to carve a distinct path in an industry that demands competence and unwavering dedication.
### The Intersection of Psychology and Real Estate
Though her formal education lies in psychology, Ghizlane believes that the principles of her field can significantly enhance the real estate experience. “Buying or investing isn’t just a rational decision,” she asserts. “Emotions and psychological motivations play a big role too.” This understanding enables her to connect with clients on a deeper level, ensuring their needs are not just met but anticipated.
### A Journey Through Cultures
Ghizlane’s life journey began in **Safi**, Morocco. Growing up in **Khouribga,** where her father worked, she pursued her education at Egypt’s **6th of October University** before heading to the UK. There, she completed her master’s degree in behavioral psychology at **Brunel University** in London, enriching her understanding of human behavior further.
In 2014, she began her career in Dubai, initially working at a center for children with autism. This role, while fulfilling, proved to be emotionally taxing, prompting her to seek new challenges. Encouraged by friends in the real estate sector, she embraced a career shift that would ultimately define her professional identity.
### Rapid Ascent in Real Estate
Ghizlane’s entry into real estate was nothing short of meteoric. After submitting her resume to a developer, she quickly rose through the ranks, often dedicating more hours than many of her colleagues. “I progressed quickly,” she recalls, attributing her success to unyielding commitment and a keen understanding of market dynamics.
In 2018, she took a bold step by co-founding a property consultancy and later established **Ghizlane Real Estate** in 2023. Her company, built on years of experience, offers not just property transactions but also interior design services—catering to a diverse clientele primarily from Europe. “Our mission is to help clients find their dream homes or the best investment opportunities,” she elaborates.
### Recognition and Awards
Ghizlane’s remarkable achievements have not gone unnoticed. In 2023, she was honored as the “Woman of the Year in Real Estate,” receiving accolades from **Sheikha Jawaher bint Khalifa Al Khalifa**. Additionally, she was recognized with the “You Are a Woman of Society” award by **Sheikha Mahra bint Mohammed bin Rashid Al Maktoum**, underscoring her impact both in and out of the office.
### Looking Ahead: Plans for Expansion
Although her current focus is on the UAE market, Ghizlane has her eyes set on expanding into Morocco. “Real estate is complex and requires deep knowledge of local laws,” she explains, highlighting the importance of expertise in successful market entry. Nonetheless, she believes Morocco’s growing attractiveness for international investors presents an exciting opportunity.
### A Commitment to Community and Culture
Beyond her professional endeavors, Ghizlane is deeply committed to social causes, particularly in supporting women and children with special needs. Her work in this area has earned her several distinctions, including being named a **Peace Ambassador** by the International Human Rights Organization and receiving the **Zayed Humanitarian Shield** for her significant contributions to the community.
She is also a passionate advocate for **Moroccan cultural heritage**, emphasizing the need to preserve traditions in a rapidly globalizing world. “We are one of the few cultures that have preserved our traditions,” she notes, referring to the rich history of Moroccan crafts such as caftans and embroidery.
### Promoting Moroccan Culture Abroad
Ghizlane has actively participated in promoting Moroccan culture, helping organize a cultural festival in the UAE. Looking toward the future, she plans to expand these initiatives into other countries like **Jordan** and **Kuwait**, aiming to showcase the intricate beauty of Moroccan craftsmanship and traditions.
### Embracing the Moroccan Diaspora
Despite her many successes, Ghizlane reflects on her concern regarding the Moroccan community in the UAE, which numbers approximately 85,000. “It’s one of the most active diasporas yet suffers from outdated stereotypes,” she states, highlighting her commitment to fostering a positive and accurate representation of Moroccans abroad.
