Freedom Boat Club Expands into the Middle East
A New Horizon for Boating Enthusiasts
Freedom Boat Club, a brand under the Brunswick Corporation umbrella, is set to make waves in the Middle East with the upcoming launch of Freedom Boat Club of Dubai. This exciting venture is scheduled to open its doors in the third quarter of 2025, marking a significant milestone in the club’s expansion strategy.
The Ideal Location: Dubai Harbour
The new club will be situated in Dubai Harbour, a picturesque locale nestled between Bluewaters Island and Palm Jumeirah. This prime location is emblematic of luxury and lifestyle, attracting residents and tourists alike who have a passion for the water. According to Arturo Gutierrez, the general manager of Freedom Boat Club for the EMEA region, Dubai is a “natural fit” for the brand. The city’s vibrant coastline and burgeoning community align seamlessly with Freedom’s mission to deliver an unparalleled boating experience.
Leadership with Local Insight
Baker Almasabey, a notable figure from Riyadh, Saudi Arabia, will operate the Dubai franchise. Almasabey is no stranger to the Freedom Boat Club, having been a member in Canada. His rich professional background includes founding a successful logistics firm in Canada, which employed over 120 staff in key cities like Calgary and Vancouver. This logistics experience, combined with his passion for boating, positions him well to lead the new venture. Almasabey emphasizes the club’s mission to make boating accessible and enjoyable, ensuring that Dubai’s waterfront community can engage with this lifestyle year-round.
Boating Lifestyle in Dubai
Dubai’s coastline spans over 70 kilometers of natural beauty, complemented by nearly 500 kilometers of artificial shoreline. The emirate boasts one of the largest economies in the UAE, making it a vital hub for year-round boating activities. This expansive access to water provides ample opportunities for Freedom Boat Club members to explore the stunning maritime landscape, whether they’re seasoned mariners or newcomers eager to embrace the boating lifestyle.
Fleet Offerings for Members
Upon opening, members of Freedom Boat Club in Dubai will have access to a diverse fleet of Brunswick-branded boats. This includes popular models from Sea Ray and Boston Whaler, all equipped with state-of-the-art Mercury Marine engines. With these vessels, club members can expect a premium experience as they navigate the beautiful waterways of Dubai.
Future Plans in the Pipeline
Freedom Boat Club’s ambitions don’t stop with just one location. By the end of 2026, the franchise plans to expand to three different sites across Dubai. This growth reflects a commitment to enhancing the boating experience and fostering a sense of community on the water.
In essence, the launch of Freedom Boat Club of Dubai not only signifies a pivotal growth phase for the brand but also enhances the boating culture within the Emirate. As the club gears up for its opening, excitement builds for what promises to be a transformative addition to Dubai’s vibrant waterfront scene.

