Eternal Group Launches “The Eternal Path to China” at Esxence 2026, Strengthening Market Entry Strategies for International Fragrance Brands
HONG KONG SAR – Eternal Beauty Holdings Limited (Eternal Group; Stock Code: 6883.HK), a leading strategic partner for fragrance and beauty brands entering the Chinese market, has announced its official collaboration with Esxence. This partnership introduces a campaign titled “The Eternal Path to China,” set to take place from June 3 to June 6, 2026, at Esxence 2026 in Milan. The initiative aims to provide a detailed roadmap for international fragrance brands, ranging from niche artisan perfumers to established luxury brands, looking to penetrate or expand in one of the fastest-growing fragrance markets globally.
A Flagship Seminar with Industry Leaders
The campaign will feature a flagship seminar titled “Paving the Way to China Fragrance Market,” scheduled for June 5, 2026, from 15:00 to 15:45 (CEST) at the Conference Hall on the Main Stage of Esxence 2026. This session will host a panel of industry experts who will analyze China’s economic landscape and its fragrance market. They will share practical insights and strategies for successful market entry. Confirmed speakers include Mr. Stefano De Paoli, Italy Chief Representative of InvestHK; Mr. Haocong Weng, Director of the Xuelei Fragrance Museum; Ms. Wincy Tang, General Manager of Marketing and Partnership at Experience 11 Limited; and Ms. Cindy Chung, Director of General Affairs of Eternal Group.
Comprehensive Resources for Brands
In addition to the seminar, Eternal Group has developed a suite of resources designed to provide brands with actionable intelligence and operational guidance. Six industry talks will occur at Business Lounge No. 8, featuring speakers from the Hong Kong Productivity Council, PricewaterhouseCoopers, and The Loops Hong Kong, alongside expertise from Eternal Group. Topics will include regulatory compliance, emerging marketing trends, and brand storytelling tailored for Chinese consumers. Attendees will also have the opportunity for one-on-one consultations with senior experts from Eternal Group.
Furthermore, participants will gain access to The China Market Entry Blueprint, a proprietary guide that includes market insights, consumer trend analysis, NMPA compliance pathways, formula testing requirements, and localization best practices. This guide will also cover marketing, public relations, and retail channel strategies across various platforms, including shopping malls, pop-ups, and museums.
Insights from Industry Leadership
“For more than 40 years, Eternal Group has served as a trusted bridge for international fragrance brands navigating the complexities of the China market,” stated Ms. Wendy Lau, Executive Director of Eternal Group. She emphasized that with “The Eternal Path to China” at Esxence 2026, the company aims to transform complexity into clarity by providing strategic insights and a clear pathway to market success. Ms. Lau affirmed that whether a brand is making its initial entry or seeking to strengthen its existing presence, Eternal Group is committed to guiding its journey into the Chinese market.
Registration and Inquiries
Industry professionals are invited to attend the seminar, industry talks, and exclusive briefings. To register or arrange interviews with speakers or representatives from Eternal Group, inquiries can be directed to the PR & Corporate Communication Department at ccd@eternal.hk. Registration for the seminar can be completed at this link.
Remarks
To access both the Conference Hall and Business Lounge, attendees must purchase a standard Esxence ticket via VivaTicket.com. The ticket grants exhibition access, with the first three days reserved for industry professionals and the final day open to the public. Consumers interested in attending may register by contacting events@equipemilano.com.
Hashtag: #EternalGroup
The issuer is solely responsible for the content of this announcement.
About Eternal Beauty Holdings Limited (Stock Code: 6883.HK)
Eternal Beauty Holdings Limited (Eternal Group) is recognized as the largest perfume group in China (including Hong Kong and Macao) based on retail sales in 2023. The company primarily sells and distributes products from third-party brand licensors and provides services such as brand management and customized market entry and expansion plans. The Group’s extensive and diverse portfolio includes not only perfumes but also color cosmetics, skincare products, personal care items, eyewear, and home fragrances. As of March 31, 2026, Eternal Group managed the distribution and market deployment for 75 external brands, including Hermès, Van Cleef & Arpels, Chopard, Albion, and Laura Mercier, catering to the varied demands of consumers across the Chinese Mainland, Hong Kong, and Macao.
Website: www.eternal.hk
Data source: Frost & Sullivan
About Esxence
Esxence – The Art Perfumery Event has been the premier International Artistic Perfumery Event since 2009. It provides a platform for professionals and enthusiasts to engage with key figures in the fragrance industry, blending history and tradition with innovation and research. The event features an exhibition area dedicated to excellence and a rich calendar of meetings and events, attracting over 10,000 attendees in its last edition.
Website: http://esxence.com
Published on 2026-05-28 11:15:00 • By the Editorial Desk
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