Emirates Skywards Partners with Coca-Cola Arena to Elevate Loyalty Rewards
Emirates Skywards, the prestigious loyalty program of Emirates and flydubai, has once again upped the ante in loyalty-driven rewards by introducing an exciting new feature: premium hospitality access to events at Dubai’s Coca-Cola Arena—the city’s largest and most versatile indoor venue. This new offering allows members to indulge in a wealth of live experiences, seamlessly blending air travel benefits with lifestyle enhancements.
Expanding Access to Exceptional Events
Today marks a pivotal moment for Skywards members, who can now utilize their Miles to bid on or redeem exclusive hospitality tickets for a variety of upcoming events at Coca-Cola Arena. Whether you’re drawn to chart-topping concerts, stand-up comedy shows, thrilling sports tournaments, or dazzling performances by Bollywood and Arabic stars, Skywards Exclusives presents a golden opportunity to enjoy premium access like never before.
Each redemption package includes two hospitality tickets that guarantee prime seating and stunning views of the stage, guaranteeing a luxurious experience. With ticket prices starting at just 5,000 Miles, members can easily immerse themselves in the vibrancy of Dubai’s entertainment scene while benefiting from exceptional value.
The Vision Behind Skywards Exclusives
Dr. Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, expressed enthusiasm about this latest enhancement. He stated, “Skywards Exclusives continues to be a very popular offering, and we’re thrilled to expand our portfolio to include hospitality tickets at Coca-Cola Arena.” This sentiment reflects Emirates’ ongoing commitment to deliver unmatched loyalty experiences not just to Dubai residents but to travelers from all around the globe.
A Shift Toward Experiential Rewards
Skywards Exclusives represents a significant shift in the way loyalty programs engage their members. By focusing on experiential rewards, Emirates Skywards embodies the ethos of “Live the Best Moments.” It’s not just about accumulating Miles for flight discounts; it’s about enriching lives with memorable experiences. From inviting members to witness global tennis tournaments to enjoying front-row seats at premier concerts, the program is evolving to meet the lifestyle aspirations of modern consumers.
An Iconic Partnership
The collaboration with Coca-Cola Arena symbolizes a fusion of two brands renowned for their excellence in hospitality and entertainment. Mark Jan Kar, SVP of Entertainment & Content Development at ASM Global, emphasizes this point, saying, “Together, we’re committed to offering both residents and visitors the very best in hospitality and live entertainment.” This partnership extends an invitation to fans to indulge in unforgettable experiences that go beyond conventional entertainment offerings.
Recognizing Global Excellence
With over 35 million members across 180 countries, Emirates Skywards has established itself as a leader in the global loyalty landscape. The program’s innovative approach to rewards—embracing experiences rather than just transactions—has not gone unnoticed. Recent accolades include the title of Best Global Airline Loyalty Program at the International Loyalty Awards 2025, as well as honors for customer experience strategy at the Loyalty 360 Awards. These recognitions underscore Emirates Skywards’ commitment to advancing member satisfaction through creative brand partnerships.
Enriching the Lifestyle Ecosystem
The addition of Coca-Cola Arena experiences further cements Emirates Skywards’ strategy to broaden its reward categories. This is more than just expanding options; it’s about resonating emotionally with members. Loyalty points evolve into tangible experiences—dining with friends and family, attending concerts, and cheering for favorite teams. Each Mile transforms into stories worth sharing, emphasizing the personal connection members forge through the program.
Anticipations for the Future
As Emirates Skywards continues to innovate, members should monitor the Skywards Exclusives portal for upcoming events and offers at Coca-Cola Arena. The ambitious goal is to deepen engagement with lifestyle-focused experiences, further blurring the lines between travel and entertainment. The emotional connection fostered by these offerings ensures that members feel valued in genuinely meaningful ways.
An Invitation to Explore
By weaving Coca-Cola Arena into its expansive network of experiential offerings, Emirates Skywards is inviting members from all walks of life to explore a richer way of redeeming their Miles. Whether you’re passionate about music, sports, or cultural events, the world’s best entertainment is now more accessible than ever. Skywards Exclusives isn’t just a loyalty program—it’s a celebration of moments that matter, further enhancing the richness of life for its members.
