Skywards Exclusives: Elevating Your Experience with Emirates
Emirates Skywards’ Exciting Expansion
Skywards Exclusives, a premier airline loyalty program, is continually enhancing the way members engage with their rewards. The latest offering? Hospitality tickets at Dubai’s very own Coca-Cola Arena, the largest multipurpose indoor venue in the city. With this expansion, members can now bid or redeem Miles for access to a variety of top-tier entertainment options, including music concerts, comedy shows, and sports tournaments.
A Word from the Leadership
Dr. Nejib Ben Khedher, the Divisional Senior Vice President of Emirates Skywards, expressed enthusiasm about the new offerings. He stated, “Skywards Exclusives continues to be a very popular offering… We look forward to this exciting partnership and to offering our members worldwide – whether residents of Dubai or visitors – the best loyalty experiences on-ground.” This sentiment highlights the commitment to enhancing member experiences through unique entertainment opportunities.
Coca-Cola Arena: A Prime Entertainment Hub
Mark Jan Kar, the Senior Vice President of Entertainment & Content Development at ASM Global and General Manager of Coca-Cola Arena, echoed the excitement surrounding this collaboration. He noted that this partnership blends two iconic brands driven by a passion for excellence. "Together, we’re committed to offering both residents and visitors the very best in hospitality and live entertainment," he added. The Coca-Cola Arena is set to host an impressive roster of performances ranging from international music stars to world-class sports events.
The Experience: What to Expect
With a minimum bid of just 5,000 Miles, members can secure a pair of hospitality tickets, which promise premium seating and breathtaking views of the stage. This not only ensures a memorable experience but also allows members to immerse themselves fully in the vibrant atmosphere of live events.
Skywards Exclusives: Living the Moment
Skywards Exclusives isn’t merely about redeeming Miles; it’s about living unforgettable moments. With access to thrilling football matches and top-tier tennis events, members are empowered to create and share remarkable experiences with family and friends. The initiative encourages a vibrant lifestyle that resonates well with the ethos of exploration and enjoyment.
A Thriving Community of Members
With a staggering 35 million members globally, the Emirates Skywards program is more than just a loyalty scheme; it’s a community where experiences are valued. The program leverages Emirates’ extensive sponsorship portfolio, allowing members to enjoy exclusive access to extraordinary events that enhance their travels and daily lives.
Recognitions and Awards
The prestige of Emirates Skywards speaks for itself. Recently crowned ‘Best Global Airline Loyalty Program’ at the International Loyalty Awards 2025, the initiative has also made waves at the Loyalty 360 Awards with a ‘Platinum’ ranking for Global Loyalty Programme and ‘Silver’ for Customer Experience Strategy. Additionally, it received the title of ‘World’s Leading Airline – Rewards Programme’ at the World Travel Awards 2024. These accolades reflect the program’s commitment to innovation and excellence in creating rewarding experiences for its members.
A Roadmap to Unforgettable Experiences
The introduction of hospitality tickets at the Coca-Cola Arena signifies a significant milestone for Emirates Skywards. This initiative not only enhances the value offered to members but also solidifies Emirates’ position as a leader in customer satisfaction and loyalty in the airline industry. The integration of entertainment options into the loyalty program sets the stage for a new era where sky-high journeys can now be complemented by ground-breaking experiences.
