LEVEL UP: The Future of Sports Tech Innovation in Dubai
A Groundbreaking Initiative
LEVEL UP is set to make waves in the sports technology landscape as a first-of-its-kind Sports Tech Innovation Expo. This exciting event is a collaborative effort between the Dubai Sports Council (DSC) and Global MICE Organisation Limited (GMOLx), scheduled to take place from November 27 to 29, 2025, at the stunning Dubai Harbour. This expo is not just another event; it’s a pivotal moment for the sports tech industry, aiming to unite a diverse group of stakeholders from around the globe.
A Global Gathering
With an expected attendance of over 10,000 participants, LEVEL UP will bring together a dynamic mix of athletes, sports federations, startups, investors, brands, innovators, media, and celebrity personalities. This diverse assembly aims to foster innovation, enhance collaboration within the industry, and solidify Dubai’s reputation as a leading hub for sports, entertainment, and technology. The expo is poised to be a melting pot of ideas, creativity, and networking opportunities.
The Booming Sports Tech Market
The Middle East and Africa sports tech market is on the brink of a significant transformation, projected to reach a staggering US$3.3 billion by 2030. Dubai stands at the forefront of this growth, serving as a strategic gateway into this burgeoning sector. Currently, the emirate’s sports industry contributes approximately US$2.5 billion annually to its economy. This impressive figure is fueled by world-class infrastructure, high-profile sporting events, ambitious national strategies, and a vibrant entrepreneurial ecosystem that encourages innovation.
Showcasing Cutting-Edge Technologies
LEVEL UP promises to be a showcase of groundbreaking technologies that are revolutionizing both elite performance and fan experiences. Attendees can expect to explore innovations in various domains, including:
- AI-Powered Analytics: Enhancing performance insights and decision-making.
- Performance Wearables: Tracking athletes’ metrics in real-time.
- Immersive Fan Engagement: Creating unforgettable experiences for spectators.
- Esports and Gaming: Highlighting the intersection of traditional sports and digital gaming.
- Smart Stadium Infrastructure: Redefining how venues operate and engage fans.
- Training and Rehabilitation Tech: Improving athlete recovery and performance.
- Security Solutions: Ensuring safety at events.
- Media Broadcasting: Transforming how sports content is delivered.
The expo will cover a wide range of sports, from football and Formula 1 to cricket, tennis, horse racing, swimming, extreme sports, and esports, showcasing the future of how sports are played, managed, and experienced.
An Immersive Experience
Over the course of three days, LEVEL UP will feature an engaging schedule filled with keynotes, panel discussions, live demonstrations, interactive showcases, brand activations, and opportunities for celebrity meet-and-greets. The event will also include side activities such as sports competitions in padel, street football, and basketball, encouraging participation from local residents and corporate teams alike. A prestigious awards ceremony will honor industry pioneers and startups that are reshaping the landscape of global sports innovation.
Connecting the Sports Tech Value Chain
LEVEL UP is more than just an expo; it’s a mission to connect the sports tech value chain and unlock regional opportunities. The event invites both local and international organizations to participate, offering a vital platform for networking with decision-makers, unveiling innovative solutions, and shaping the next era of sports technology on a truly global stage.
For more information, you can visit levelupsportstech.com.
Experience the Excitement
As anticipation builds for this landmark event, LEVEL UP promises to be a transformative experience for everyone involved. Whether you are an athlete, investor, innovator, or simply a sports enthusiast, this expo is set to redefine the future of sports technology and its impact on the global stage.
