Elevate Sports Ventures Expands Footprint with Acquisition of RISE Group
Elevate Sports Ventures has announced a significant new chapter in its growth strategy with the acquisition of RISE Group, a prominent commercial services consultancy operating in the Middle East. This move, which is pending customary regulatory approvals, positions Elevate to tap into one of the most vibrant and evolving sports markets in the world.
Expanding Operations
With this acquisition, Elevate extends its reach into major Middle Eastern cities such as Riyadh, Jeddah, Abu Dhabi, and Dubai. This strategic expansion complements an already established global presence across North and South America, Europe, Asia, and Australia. The inclusion of these key cities not only enhances Elevate’s operational footprint but opens up new avenues for growth and collaboration in the rapidly evolving sports sector.
RISE Group: A Trailblazer in the Region
Since its inception in 2014, RISE Group has built an impressive portfolio, working with high-profile clients such as Qiddiya, Savvy Games Group, NEOM, and the Saudi Pro League. Their expertise in driving commercial success and executing impactful brand activation campaigns has established them as a leading force in the Middle East’s sports and entertainment landscape. Elevate aims to leverage RISE’s deep understanding of regional intricacies and consumer behavior to enhance its service offerings.
Leadership in Transition
Key figures from RISE, co-founders Seth Holmes and Tom Berrington, are set to take on critical leadership roles within Elevate. Their transition underscores the collaborative synergy envisioned between the two organizations. Alongside the co-founders, 60 RISE team members will join Elevate, bringing their skills and insights into the mix, ensuring continuity and expertise in the client services offered across the region.
A Vision for the Future
Al Guido, Chairman and CEO of Elevate, expressed enthusiasm about this acquisition, emphasizing the immense potential of the Middle Eastern sports market. “This acquisition marks an exciting new chapter for Elevate as we expand into one of the world’s most dynamic and rapidly growing sports markets,” he explained. The collaboration aims not only to create significant value for clients but also to enhance the overall sports and entertainment ecosystem in the region, aligning with upcoming major global events.
Strategic Focus on NFL Global Expansion
As one of its first major initiatives under the Elevate umbrella, RISE will serve as the agency of record for the San Francisco 49ers on a global scale, including initiatives in the UAE. This partnership is aligned with the NFL’s Global Market Program, showcasing a proactive approach to embrace opportunities within the lucrative MENA region. This collaboration aims to elevate the profile of American football in a market teeming with potential.
Synergy and Strategic Alignment
Holmes articulated the powerful alliance formed through this acquisition, highlighting its strategic significance. “RISE and Elevate are a natural and strategic fit, creating a powerful alliance capable of delivering immense value to brands, rights holders, talent, and IP owners globally,” he stated. The shared vision of both companies focuses on harnessing the region’s burgeoning demands in sport, culture, and entertainment, especially in the lead-up to the 2034 FIFA World Cup.
Contributing to MENA Mega Projects
Berrington shared his excitement about the operational enhancements this partnership will bring, particularly regarding the ambitious mega projects underway in the MENA region. With a combined focus on innovation and strategic alignment, RISE and Elevate are poised to play a significant role in advancing various initiatives across the sports spectrum, supporting the growth of the industry at a critical juncture.
This acquisition not only signifies a strategic business maneuver but also serves as a testament to the increasing globalization of sports and entertainment, enriching the landscape in which they flourish. The collaboration promises to bring unprecedented opportunities and innovations to the forefront, enhancing the experience for clients and fans alike.
