Ascot Racecourse has embarked on an exciting new chapter by announcing a landmark partnership with BEYOND Developments, a Dubai-based real estate company. This collaboration designates BEYOND as the Official Real Estate Partner of Ascot and the prestigious Royal Ascot across all 26 race days, including the globally celebrated Royal Ascot event in June.
This alliance signifies a meeting of two rich legacies. Ascot, with its longstanding heritage, represents British tradition and elegance, while BEYOND embodies the modernity and vibrancy of Dubai, a city where equestrian culture is deeply woven into its societal fabric. According to the partnership announcement, this collaboration is not just about branding; it’s about cultural connection and shared values.
Voices of Leadership
Felicity Barnard, the CEO of Ascot Racecourse, expressed her enthusiasm for this partnership, stating, “We are thrilled to welcome BEYOND as an Official Partner. It’s very much a natural fit for both brands, with our focus on quality and luxury.” Her optimism about this relationship hints at exciting activations and experiences during the races, particularly at Royal Ascot, which is expected to leave a lasting impression on racegoers.
On the other side, Adil Taqi, CEO of BEYOND Developments, articulated the deeper significance of the partnership. He remarked, “It is an honour to join the Ascot family as an Official Partner. This collaboration represents our commitment to connecting cultures through vision, heritage, and thoughtfulness.” His words highlight how horses stand as symbols of grace, strength, and forward motion—qualities that resonate with the ethos of both Ascot and the UAE.
Elevating Lifestyle Experiences
BEYOND Developments brings a new perspective to Ascot, one that dovetails refined design with a lifestyle characterized by creativity, clarity, and connection. Guided by Dubai’s bold vision, BEYOND is dedicated to redefining waterfront living, which can only enhance the experience of the esteemed racecourse. With a focus on elevating everyday life, BEYOND plans to showcase the evolving landscape of modern living in the UAE during Royal Ascot 2025.
During this celebrated event, which will take place from June 17 to June 21, 2025, racegoers will enjoy a curated experience that intertwines natural beauty, architectural innovation, community interaction, and quality lifestyle offerings. The aim is to create a harmonious blend of all these elements, ensuring visitors not only witness the thrills of horse racing but also experience the rich cultural tapestry that defines contemporary life in Dubai.
Beyond Traditional Real Estate
As a new venture under the OMNIYAT Group, BEYOND represents a shift in Dubai’s real estate landscape. Committed to creating spaces that transcend mere living, the company strives to develop environments that inspire, connect, and elevate the everyday experiences of their inhabitants. This innovative approach aligns perfectly with Ascot’s commitment to providing quality experiences that resonate with an international audience.
A Global Celebration of Heritage
Royal Ascot 2025 is slated to be one of the most anticipated events in both the racing and social calendars, attracting over 300,000 attendees while reaching a global audience of more than 650 million households. This makes it a true spectacle of heritage, ceremony, and tradition on the world stage, showcasing not just the thrills of racing but a convergence of cultures and lifestyles. Through the synergy of Ascot’s storied traditions and BEYOND’s modern vision, this partnership promises to enrich the experience for all who attend—all while fostering a deeper appreciation for both equestrian culture and luxury living in Dubai.
