In less than two months, the global watchmaking community will converge on Dubai for the much-anticipated Dubai Watch Week (DWW), an event that has firmly established itself as a pivotal gathering in the horology calendar since its inception ten years ago. The 2025 edition promises to be the grandest yet, running from November 19 to 23 in a sprawling new 200,000 square foot venue situated next to the iconic Dubai Mall. This expanded space is necessary to accommodate the largest line-up in the event’s history, with 90 brands participating—a nearly 50% increase from the 2023 edition.
One of the standout features of Dubai Watch Week has always been its panel discussions, where attendees get the rare opportunity to hear directly from some of the most influential leaders in the watch industry. This year, the keynote session is particularly noteworthy, featuring Rolex chief executive Jean-Frédéric Dufour in conversation with Abdul Hamied Seddiqi. The discussion, provocatively titled “The Time to Act is Now – a note to the watch industry,” promises to be a highlight. Given Mr. Dufour’s rare public appearances at watch events, this keynote represents a unique chance to gain insight from one of the most powerful voices in horology.
Beyond the keynote, DWW 2025 offers a rich and varied program with over 50 sessions spread across five days. These sessions explore a wide range of topics relevant to the watch industry today and in the future. Among the discussions, attendees will find explorations on luxury and legacy in the digital age dominated by algorithms and viral trends. Another compelling conversation involves future-proofing founder-led independent brands, featuring a fireside chat with prominent names Max Büsser and Kari Voutilainen, two visionary figures known for their influential independent watchmakers.
A significant new addition to this year’s event is the chief executive roundtable. This session will gather some of the most respected CEO minds in the industry, including Georges Kern of Breitling, Ilaria Resta of Audemars Piguet, Karl-Friedrich Scheufele of Chopard, and Julien Tornare of Hublot. Their collective insights are expected to provide invaluable perspectives on current challenges and opportunities in the watch business.
For visitors planning to attend, Dubai Watch Week 2025 will be hosted at Burj Park, right next to the Dubai Mall—a prime location offering stunning views and easy access in one of the world’s most dynamic cities. While entry to the event is free, registration is mandatory to ensure a smooth and well-organized experience for all participants. Those interested in the latest updates, detailed programming, and registration can find everything they need at Dubaiwatchweek.com.
Dubai Watch Week continues to be a beacon for collectors, enthusiasts, and industry professionals alike, providing a unique platform to engage with the artistry, innovation, and business of fine watchmaking. This year’s expanded event promises to elevate that experience even further with its record-breaking brand presence, high-profile speakers, and dynamic discussions.
