Dubai’s New Marketing Initiative Featuring Virat Kohli and Anushka Sharma
Introduction to the Campaign
The Dubai Corporation for Tourism and Commerce Marketing, part of the Dubai Department of Economy and Tourism, has launched an exciting new marketing initiative featuring the popular Indian celebrity couple, Virat Kohli and Anushka Sharma. Their long-standing connection with Dubai, highlighted by numerous visits, positions them as genuine ambassadors for the city. This collaboration aims to attract global audiences by showcasing Dubai’s diverse offerings through the lens of their authentic experiences.
Campaign Name: "Dubai, Ready For a Surprise"
The campaign, aptly titled “Dubai, Ready For a Surprise,” emphasizes the city as an ideal destination for a wide range of travelers. In their first destination-focused collaboration, Virat and Anushka explore unexpected and authentic experiences, illustrating how personalized adventures can create memorable moments in this dynamic city.
Journey of Discovery
The campaign’s narrative begins with Virat meticulously planning unique experiences for Anushka. Through this portrayal, viewers witness a blend of romance and adventure, as Virat uncovers lesser-known gems of Dubai that resonate deeply with Anushka’s preferences. This personal touch enhances the emotional connection between the audience and the destination, inviting viewers to consider their journeys to Dubai.
Featured Experiences
The visually compelling footage showcases a variety of unforgettable Dubai experiences. Audiences can expect glimpses of romantic moments at AURA SKYPOOL, the world’s highest 360-degree infinity pool, offering breathtaking views and unique poolside experiences. Additionally, the film highlights adventurous activities such as parasailing over picturesque beaches, framed within the broader context of Dubai’s vibrant culture.
The campaign adeptly captures Dubai’s rich culinary landscape, exhilarating adventure options, spontaneous cultural interactions, and immersive musical performances. This diverse range of experiences caters to both first-time visitors and seasoned travelers looking for something new.
Celebrity Testimonials
Both Virat and Anushka lend their voices to the campaign, providing personal testimonials to enhance relatability. Virat expresses his love for Dubai, describing it as a place where familiar comforts, like his favorite chole bhature, somehow taste even better. He notes the city’s seamless offering of various activities—from thrilling desert adventures to serene beach relaxation.
Anushka shares her perspective, emphasizing that Dubai is warm and inviting while continually offering surprises. Their testimonials serve to further humanize the campaign, transforming it into an authentic endorsement of aviation and tourism potential.
Comprehensive Marketing Distribution Strategy
The campaign employs an extensive 360-degree rollout across multiple channels, including social media, digital platforms, and targeted offline activations. This strategy ensures expansive reach and engagement with a diverse range of audience segments, effectively maximizing the campaign’s impact.
Issam Kazim, the CEO of the Dubai Corporation for Tourism and Commerce Marketing, frames this endeavor as a vital part of Dubai’s mission to solidify its status as a premier global business and leisure destination. The campaign reflects an unwavering commitment to presenting fresh and innovative experiences for all visitors.
Focusing on Key Markets: India
The partnership specifically targets India, one of Dubai’s most crucial source markets. By leveraging Virat and Anushka’s authentic relationship with the city, the campaign aspires to forge meaningful cultural connections and invite Indian travelers to rediscover Dubai through a fresh lens.
Through this initiative, Dubai aims not just to attract visitors, but to provide transformative experiences that resonate with diverse travelers.
Stay tuned for exhilarating updates about this groundbreaking campaign and more from the vibrant city of Dubai.
