The countdown to Dubai Summer Surprises 2025 has officially begun.
Running from June 27 to August 31, this year’s edition promises to be the biggest and most exciting yet, featuring an impressive 66 days of shopping, entertainment, dining, and family fun across the city.
Organized by the Dubai Festivals and Retail Establishment (DFRE), DSS 2025 introduces three dedicated shopping windows for the first time: **Summer Holiday Offers**, **the Great Dubai Summer Sale**, and **Back to School promotions**. These phases will provide shoppers with unique deals, exclusive rewards, and engaging activations happening throughout the malls and shopping hubs in Dubai.
The opportunity for entertainment doesn’t fall short either. Visitors can look forward to a series of live concerts, celebrity performances, and thrilling theme park attractions. From exquisite hotel deals to dining events like **Summer Restaurant Week**, the festival is tailored to satisfy the tastes and preferences of both residents and tourists alike.
Shoppers will also benefit from various enticing offers, including massive raffles, daily surprises, and flash sales. Among the most eagerly awaited events is the return of the **12-Hour Sale**, which promises unbeatable discounts and promotions across participating outlets.
The festivities kick off with a spectacular **Opening Weekend** from June 27 to 29. This exciting launch will feature an array of star-studded entertainment that is sure to captivate attendees. Expect surprise guests, unforgettable performances, and an electrifying atmosphere that sets the tone for the remainder of the summer.
As the festival progresses, more concerts, gourmet dining experiences, and exclusive retail activations are set to be unveiled. The entire calendar of events will be revealed in the weeks leading up to the festival, ensuring there’s always something new and exciting to explore.
Dubai Festivals and Retail Establishment (DFRE) will bring together the entire city like never before for the most value-packed edition of DSS ever, promising a summer well spent for residents and visitors packed with thousands of things to do, see, experience, and explore from…
pic.twitter.com/C2U5gDZzW1— Dubai Media Office (@DXBMediaOffice) May 22, 2025
Throughout Dubai Summer Surprises 2025, the emphasis will be on creating a communal and festive spirit, bringing together families and friends for an unforgettable season of fun. With such extensive planning and exciting offerings, this year’s festival is shaping up to be a remarkable summer experience that highlights both the vibrant culture of Dubai and the city’s role as a leading global retail and entertainment hub.
