Dubai’s prime residential property market is riding a remarkable upward trajectory, marking its fourth consecutive year of growth. According to the latest insights from Savills Middle East, the volume and value of sales in the city’s elite neighborhoods continue to soar.
The Savills Dubai Prime Residential 2025 report highlights a staggering surge in sales of homes priced over AED10 million ($2.7 million). The volume has skyrocketed from 469 transactions in 2020 to an astounding 4,670 in 2024, representing a tenfold increase.
In the first quarter of 2025 alone, over 1,300 properties in this premium price bracket changed hands, reflecting a robust 31 percent year-on-year growth. This trend showcases the city’s increasing allure to high-net-worth individuals.
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Andrew Cummings, Head of Residential Agency at Savills Middle East, observes, “Dubai’s prime residential market continues to attract high-net-worth individuals seeking space, privacy, and superior lifestyle quality.” The consistency in demand for luxury villas and branded residences underscores this trend.
Furthermore, off-plan sales now represent a remarkable 69 percent of all AED10 million-plus transactions, a considerable leap from just 14 percent in 2020. This shift indicates a growing confidence in Dubai’s future high-end housing supply and the increasing interest in lifestyle-oriented communities.
Some of the high-performing developments attracting buyers include:
- Palm Jebel Ali
- District One West
- The Acres
- Dubai Harbour
- Palm Jumeirah
- Downtown Dubai
One standout area is Jumeirah Islands, where 89 homes sold for over AED10 million ($2.7 million) in 2024—an impressive surge considering there were none sold before 2021. This neighborhood is gaining traction as a highly sought-after villa market.

There’s also a notable uptick in properties priced over AED20 million ($5.4 million), driven by extensive, luxury renovations. Currently, villas constitute 70 percent of all AED10 million-plus transactions in Dubai. While waterfront apartments command an average price per square foot of AED5,400 ($1,470), branded residences and luxury lifestyle offerings are equally in demand across both segments.
Dubai continues to set the standard for branded residences, forecasting to account for 40 percent of all such properties in the Middle East and Africa by 2031. This positions the emirate as a premier hub for affluent real estate investment, further solidifying its status on the global stage.
According to Savills, the prime residential segment in Dubai is projected to experience growth of 8–10 percent in 2025. This optimism is largely fueled by ongoing wealth migration, the emergence of new master-planned communities, and sustained interest in branded and lifestyle-centric developments.
Recent announcements regarding future developments, such as the Jebel Ali Racecourse and the second phase of Jumeirah Golf Estates, coupled with launches like Emaar’s Grand Polo Club and Resort, are poised to introduce more premium products into Dubai’s residential market, making it an exciting time for potential buyers.
