Dubai Welcomes Global Audience for the Heavenly Fragrance: Second Hainan International Agarwood and Yellow Rosewood Trade Fair
On May 21, 2025, the bustling metropolis of Dubai, United Arab Emirates, became the setting for a remarkable launch event—the "Heavenly Fragrance: Second Hainan International Agarwood and Yellow Rosewood Trade Fair." This event not only highlighted the fair itself but also showcased Hainan Province’s commitment to elevating its unique forestry heritage on the global stage.
A Platform for Global Collaboration
The press conference attracted a diverse group of stakeholders, including industry leaders, media representatives, and trade partners eager to engage in discussions about the future of the agarwood and yellow rosewood sectors. Hainan, located in southern China, is renowned for its rich biodiversity and is increasingly recognized as a key player in the international trade of these valuable woods.
Understanding Agarwood and Yellow Rosewood
Agarwood, often referred to as "oud," is a highly sought-after fragrant wood prized for its use in luxury perfumes, incense, and traditional medicines across various cultures. On the other hand, yellow rosewood is treasured for crafting exquisite furniture and cultural artifacts. The Hainan International Agarwood and Yellow Rosewood Trade Fair serves as an essential platform for promoting these industries, with its inaugural edition in 2024 setting the bar impressively high by attracting over 56,000 visitors and generating sales of approximately 537 million Chinese yuan (around 74.5 million USD).
The Upcoming Trade Fair: What to Expect
The second edition of this prestigious fair is scheduled for November 27 to 30, 2025, in Haikou, the vibrant capital of Hainan Province. With an expansive exhibition space spanning 30,000 square meters, the event anticipates participation from over 5,000 guests, including industry leaders, investors, collectors, and policymakers. Invitations have been extended to key guests from regions including the Middle East, Southeast Asia, East Asia, Europe, and the United States, underscoring the event’s global nature.
Networking Opportunities
One of the standout features of this trade fair is the accommodation offer for selected international guests. They can enjoy complimentary stays at five-star hotels for four nights and five days, enhancing their overall experience while providing ample opportunities for networking and collaboration.
Strengthening International Collaboration
During the press conference, organizers revealed ambitious plans aimed at fostering collaboration with agarwood enterprises, particularly in Southeast Asia and the Middle East. This initiative will be supported by strategic partnerships with the Hainan Agarwood and Yellow Rosewood Museum, a pivotal institution dedicated to the preservation and promotion of these woods’ rich heritage and craftsmanship.
Establishing an International Trading Hub
A key goal for Hainan is the establishment of an international trading center that will serve as a hub for global agarwood commerce, research, and cultural exchange. This initiative underlines Hainan’s aspirations to become a central player in high-value wood products and international trade while also prioritizing sustainability and innovation in the sector.
Insights from the Industry
The Hainan Agarwood Industry Association took the opportunity during the event to share valuable insights regarding the growth and trends within China’s agarwood sector. Emphasizing the increasing global demand for agarwood products, they discussed advancements in sustainable cultivation and harvesting practices, as well as China’s evolving role in international markets.
Cooperation Agreements Signed
The launch event facilitated several cooperation agreements between businesses in the United Arab Emirates and Hainan Province. These partnerships are designed to enhance trade relations, promote knowledge sharing, and facilitate joint ventures in anticipation of the upcoming trade fair, with a focus on creating integrated and efficient supply chains.
Exploring Market Opportunities
In the aftermath of the press conference, a delegation comprising nearly twenty Chinese agarwood firms embarked on visits to manufacturers and fragrance marketplaces throughout Dubai. These site visits provided invaluable insights into regional consumer preferences, logistical considerations, and emerging market trends, laying the groundwork for future collaboration in the Middle East—a key market for agarwood products.
An Elevation of Hainan’s Global Profile
The success of the Dubai press event contributed significantly to raising the profile of the Hainan International Agarwood and Yellow Rosewood Trade Fair. With increasing global attention, the province of Hainan is well-positioned for greater investments and participation from diverse international markets. This promising development not only supports economic growth in the region but also encourages cultural exchange and sustainable practices in the forestry sector.
