With a bold vision for innovation and lifestyle enhancement, Dreame introduces next-gen smart home products and its first physical presence in Dubai
As Dubai continues to solidify its standing as a regional innovation hub, Dreame Technology marks its debut in the Middle East and Africa (MEA) with a significant stride beyond merely opening a store. This move highlights a long-term commitment to promoting smart living and advancing technology throughout the region.
On April 24, 2025, Dreame officially launched its first flagship store in the MEA at Dubai Hills Mall. This unveiling coincided with the global introduction of a fresh generation of intelligent home appliances. The innovative product lineup included cutting-edge devices such as the X50 Ultra Complete Robovac and the H15 Pro Wet and Dry Vacuum, each designed to elevate the home experience through smarter and more efficient cleaning.
From Flagship to Footprint: Scaling Across MEA
Johannes Mueller, the director of Middle East and Africa at Dreame, brings over 15 years of expertise in retail and distribution. He emphasized that the company’s recent venture into the MEA market clearly demonstrates its commitment to becoming an integral player in the region.
The opening of the Dubai store offers consumers a more interactive and accessible brand experience, reinforcing Dreame’s dedication to the MEA market. Dubai’s reputation as a digital innovation hub aligns perfectly with Dreame’s focus on state-of-the-art home cleaning technologies, providing a robust platform for introducing and expanding its innovations across the broader MEA region.
“Over the next 18 months, our objective is to establish 150 points of sale throughout key MEA markets, including Jordan, Egypt, and Morocco,” Johannes stated. This ambitious plan will be executed with the help of trusted local partners and collaborations under Dreame’s Star Light Expansion Plan. “This expansion strategy is vital to positioning Dreame as the premier name in smart home appliances,” he added.
Founded in 2017, Dreame has rapidly become a global leader in premium home appliance technology, operating in over 100 countries, including China, the United States, Germany, France, and South Korea. The company boasts over 6,000 physical stores and a customer base exceeding 11 million channel members worldwide.
With an eye on the future, Dreame aims to secure 50% of the robot vacuum market share in both the UAE and Saudi Arabia by 2027. This ambitious trajectory reflects the brand’s commitment to regional growth and market leadership.
Meeting Local Demand with Global Strength and Next-Gen Product Lineup
The MEA region offers a unique and promising opportunity for advancement in smart home living. Consumers here increasingly seek high-performance, connected products that blend functionality with modern aesthetics. The integration of home systems—covering aspects like centralized lighting, air conditioning, and cleaning—is becoming increasingly desirable.
“The opening of our Dubai store marks the commencement of deeper regional engagement,” Johannes noted. “We have already established robust local partnerships and now plan to customize our offerings to suit regional requirements, including product adaptations, region-specific services, and tailored marketing strategies.”
He also explained Dreame’s dual-product strategy: “We’re fostering solid partnerships with top retailers such as Amazon, Noon, Eros, Jumbo Electronics, and Sharaf DG. In addition to our premium flagship models, we are also launching more affordable options to make advanced technology accessible to a wider audience.”
Central to Dreame’s Dubai launch is a collection of smart appliances designed to cater to real household needs:
The X50 UC leads the new product array, touted as the world’s first robot vacuum with retractable legs, addressing practical challenges like navigating carpets and low-clearance furniture. It utilizes Dreame’s ProLeap™ System and VersaLift Navigation, adjusting height in real time and supported by 20,000Pa Vormax™ suction, AI path planning, and the Matter protocol for enhanced navigation in complex environments.
Accompanying the X50 is the H15 Pro, a wet and dry vacuum tailored for the MEA market. It features an automatic robotic arm that lowers to tackle cleaning blind spots and integrates 21,000Pa suction, high-temperature brush washing, and a self-cleaning feature aimed at maximizing efficiency and coverage in a compact design.
Dreame’s ambitions extend beyond floor care; the company is also venturing into personal grooming and air purification. The Z30 cordless stick vacuum merges high suction power with intelligent dust sensing and HEPA H14 filtration, while the AirStyle Pro provides multiple styling functions with temperature regulation. The PM20 air purifier adapts airflow based on movement and air quality metrics, utilizing integrated sensors.
Every product showcases Dreame’s user-first philosophy, emphasizing intuitive design, elegant aesthetics, and superior daily performance.
Technology and Trust: Dreame’s Competitive Edge
With over 21 million families enjoying smarter living, Dreame is building upon its momentum through significant investments in research and development. The company has filed 6,379 patents globally, with 3,155 already granted. Notably, 60% of its global workforce is dedicated to innovation and development, fueling breakthroughs in intelligent algorithms and digital motor technologies.
“Our advantage lies in our ability to combine minimalist luxury, advanced technology, and lifestyle branding,” Johannes explained. “With seamless integration in smart ecosystems, an expanding retail presence, and a strong pipeline of innovations, Dreame is well positioned to lead the smart living sector in the MEA region.”
“At Dreame, innovation is driven by user feedback, enabling us to release improved products more swiftly. We’re equally committed to sustainability—both in product design and operational practices—ensuring our technologies contribute to a smarter, greener future,” he concluded.
In a region characterized by rapid development and digital transformation, Dreame’s launch in the MEA is both timely and forward-thinking, inviting households to embrace smarter living with each new innovation.
