Emirates Launches Direct Flights to Da Nang: A New Era for Coastal Tourism

A Milestone in Connectivity

On June 10, 2025, Da Nang, Vietnam, celebrated a significant milestone in its tourism journey with the official launch of direct flights from Dubai operated by Emirates Airlines. Recognized globally as a leading airline, Emirates has become a catalyst for enhancing connectivity between the affluent Middle East and Vietnam’s breathtaking central coast.

Emirates operates over 4,100 flights weekly from Dubai International Airport to more than 140 cities worldwide, establishing it as a major player in global aviation. The new route to Da Nang is more than just a flight path; it represents a bridge connecting two vibrant cultures and economies.

Economic Potential of the Middle East

This direct flight is expected to attract high-spending travelers from one of the wealthiest regions globally. With Dubai serving as a busy international transit hub, the direct route facilitates easier access not only for affluent Middle Eastern travelers but also invites high-end tourists from Europe and the Americas.

Recent statistics from the Da Nang Department of Culture, Sports and Tourism indicate that by April 2025, over 13,000 visitors had arrived from Middle Eastern countries, primarily from nations like Iran, Israel, and Turkey. The Emirates route is set to expand this number significantly, which could translate into trillions of Vietnamese dong in tourism revenue, benefitting local businesses and the economy.

Strategic Growth in Tourism Markets

Recognizing the opportunity, Da Nang has actively sought to diversify its tourism markets in recent years, including targeting growth in the Middle East and Central Asia. Charter flights from cities like Astana and Almaty, Kazakhstan, and a weekly service from Tashkent, Uzbekistan, further demonstrate the city’s commitment to international tourism.

Tran Chi Cuong, Vice Chairman of the Da Nang People’s Committee, notes that the new Emirates route significantly reduces travel time between Da Nang and major global markets, fostering not only tourism but also avenues for trade and cultural exchange.

A Destination for Affluent Travelers

To attract high-end travelers, Da Nang has ramped up its offerings to include luxurious resorts and unique experiences. Unlike traditional Southeast Asian destinations, Da Nang presents an enticing blend of natural beauty and exceptional hospitality, ideal for affluent tourists seeking something new.

As of May 2025, the city boasted around 1,290 tourist accommodations, including 111 four- and five-star hotels. Renowned properties like the InterContinental Danang Sun Peninsula Resort and Premier Village Danang Resort, alongside international giants like Hyatt, Sheraton, and Marriott, cater specifically to discerning Middle Eastern clients.

Rich Cultural and Recreational Offerings

Da Nang’s attractions are numerous. With 16 major tourist sites, tourists can indulge in experiences at places like Sun World Ba Na Hills, famous for its Golden Bridge and year-round performances. Additionally, the city’s three international-standard golf courses, including the award-winning Ba Na Hills Golf Club, add to its appeal as a premier destination for leisure.

Welcoming Halal Tourism

Understanding the preferences of Middle Eastern tourists, Da Nang is embracing Halal tourism. This initiative ensures that Muslim travelers feel at home, respecting their cultural and religious practices. Nearly 30 restaurants and eateries now offer Halal-certified options, with notable establishments like Halal Indrapura and Bharata Restaurant at Sun World Ba Na Hills receiving official certification.

Nguyen Vu Quynh Anh, Deputy CEO of Sun Group, emphasizes the importance of cultural understanding and tailored experiences, stating, “In addition to high-end services, it is the understanding of culture and the ability to offer culturally refined experiences that allow us to fully meet the needs of these highly discerning guests.”

Navigating New Opportunities in Tourism

By establishing a presence on Emirates’ flight map, Da Nang is strategically positioning itself to tap into the burgeoning Middle Eastern tourism market. This new air route is not merely a mechanism for travel; it serves as a crucial driver for tourism growth and opens doors for expanded trade and cultural cooperation.

As this coastal city embraces the influx of international travelers, Da Nang stands poised to redefine its tourism landscape through enhanced connectivity, diversified offerings, and a commitment to meeting the expectations of affluent visitors from around the world.

For more information about tourist opportunities and experiences in Da Nang, visit the Sun Group website.