Dubai’s Cutting-Edge Learning Portal for Entrepreneurs
A Strategic Partnership for Growth
In a groundbreaking initiative, Create. has joined forces with Dubai Economy & Tourism (DET) to launch an innovative course portal aimed at enhancing the entrepreneurial landscape in Dubai. This initiative aligns perfectly with the ambitious D33 Vision, which seeks to transform Dubai into a global business hub. The newly developed platform combines a user-friendly website with an AI-powered learning system, setting a new standard for education in entrepreneurship.
The Dubai SME Hub: Empowering Aspiring Entrepreneurs
Recognizing the importance of equipping both new and aspiring entrepreneurs with the vital skills necessary for success, Create. has introduced the Dubai SME Hub. This portal is designed to be accessible, scalable, and cost-effective, ensuring that high-quality business education is within reach for everyone. At its core is an innovative approach to content creation; the lessons are curated with AI, ensuring that the information is not only accurate but also engaging.
Pushing the Boundaries of AI Education
DET’s challenge to Create. was to push the envelope of AI-driven education. This encouraged the team to develop a platform capable of redefining how knowledge is disseminated. The result is an advanced AI-powered learning system that offers tailored educational experiences, adapting to the unique needs of each entrepreneur. This personalized approach enhances the learning experience, making it more relevant to real-world challenges.
Impressive Scale and Efficiency
In just a short timeframe, Create. has delivered an impressive array of 70 lessons across seven subjects, available in both English and Arabic. This translates into 140 video modules, complemented by online tutoring sessions. Such scale was achieved through the development of an end-to-end AI workflow, which streamlined the content creation process significantly. Not only did this save substantial time, but it also allowed for estimated cost reductions of up to tenfold.
Personalized Learning with an AI Tutor
One of the standout features of the learning hub is its AI Tutor, a conversational chatbot designed to enhance the user experience. This interactive tool is trained on the course content, enabling users to receive instant, context-aware feedback. Whether it’s suggesting study materials or answering specific queries, the AI Tutor makes it easier for entrepreneurs to navigate their learning paths confidently.
Leading the Future of Education
Romain Colomer, Experience & Innovation Director at Create., emphasizes the transformative potential of this initiative. "At Create., we are leading AI-powered education for the region, reimagining how knowledge is created and delivered at scale," he states. This initiative not only facilitates individualized learning experiences but also overcomes the barriers that often accompany traditional training programs, making education more accessible and impactful.
Looking Ahead: Phase 2
Following the successful launch of the portal, the initiative has now entered Phase 2, which focuses on expanding the course content and increasing learner engagement. This next stage aims to refine the AI-powered production processes further, enhancing efficiency and scalability. The goal is to create a vibrant ecosystem that nurtures entrepreneurial talent in Dubai and beyond.
For those interested in exploring this innovative educational platform, more information can be found at Dubai Learns ME.
About Create.
Create. stands as the Middle East’s leading strategic digital communications agency, boasting a diverse team of over 160 professionals across the UAE, Saudi Arabia, and Egypt. As part of the Code and Theory family under the Stagwell Global Network, Create. has been recognized as Campaign Middle East’s Digital Agency of the Year for three consecutive years.
The agency collaborates with destination brands, nation builders, and visionaries, driving positive cultural and economic transformation. With a commitment to delivering impactful digital strategies, products, and content with award-winning quality, Create. positions itself at the forefront of the digital landscape.
For inquiries, contact Create. at talktous@creategroup.me and discover more about their initiatives at Create Group.
