Dubai’s New Pure Ice Cream Facility: A Sweet Addition to the Food Industry
On May 15, 2023, Dubai Industrial City, a pivotal part of the TECOM Group PJSC, celebrated a significant milestone with the groundbreaking ceremony for Pure Ice Cream’s new facility. This event was attended by prominent leaders, including Mohammed Shael Al Saadi, CEO of Dubai Corporation for Consumer Protection and Fair Trade, underscoring the project’s importance within the industrial and food sectors.
An Impressive Infrastructure
The new ice cream facility is set to cover a sprawling 160,000 square feet and aims to be one of the largest ice cream manufacturing plants in the UAE, slated to open its doors in 2026. This innovative space is expected to exponentially increase Pure Ice Cream’s production capacity, enabling the manufacturer to churn out a whopping 50 million liters of ice cream annually. Such scale not only enhances the brand’s operational capabilities but also boosts its presence in the competitive food industry.
Supporting Local and Sustainable Initiatives
Saud Abu Alshawareb, Executive Vice President of Industrial at TECOM Group PJSC, highlighted the facility’s role in strengthening the supply chain for ‘Made in UAE’ products. He emphasized that the project aligns with various national initiatives, including Operation 300bn, the Make it in the Emirates drive, Dubai Economic Agenda ‘D33’, and the National Food Security Strategy 2051. These frameworks aim to cultivate a resilient economic landscape through local manufacturing and innovation.
Eco-Friendly Practices
In a noteworthy commitment to sustainability, the new facility will employ biodegradable packaging for its three-gallon product line and leverage solar power in its operations. This strategic focus on eco-friendly practices not only meets consumer demand for sustainable options but also positions Pure Ice Cream as a forward-thinking entity within the industry. The project aims for carbon neutrality, setting an example for other manufacturers in the region.
Job Creation and Economic Impact
The establishment of the Pure Ice Cream facility is projected to create 60 additional jobs, contributing to the local economy. This job creation reflects the ongoing industrial expansion in Dubai, which prioritizes both growth and social responsibility. The facility will not only serve the local market but has ambitions to export products to over 20 countries, enhancing Dubai’s position as a global food hub.
Collaboration and Future Prospects
Pure Ice Cream is a part of Graviss Group, which signed a musataha agreement with Dubai Industrial City at the SIAL Paris international food and beverage exhibition in October 2024. This collaboration signifies a robust commitment to growth and innovation, reinforcing how strategic partnerships can lead to substantial developments in the food sector.
Vision for Growth
Gaurav Ghai, Chairman of Graviss Group, expressed enthusiasm about the venture, stating the intent to build the largest ice cream plant in the Gulf Cooperation Council (GCC). The expectation to export products internationally reflects a broader ambition that aligns with Dubai’s vision to elevate its status as a major global trade and production hub.
Conclusion: A Sweet Future Ahead
With the groundbreaking of Pure Ice Cream’s new facility, Dubai Industrial City is not just adding a manufacturing site; it’s paving the way for sustainable practices, economic growth, and global outreach in the food sector. The commitment to innovation, job creation, and environmental responsibility serves as an inspiring model for the future of industry in the UAE.
