Chelsea Football Club today announces a new, long-term global partnership with Dubai-headquartered DAMAC Properties, which becomes our Official Property Development Partner. DAMAC will also feature on Chelsea FC’s front of shirt for the rest of the season.
Chelsea Football Club, renowned for its illustrious history and passionate fanbase, is embarking on an exciting new journey with DAMAC Properties. This partnership marks the club’s entry into the luxury real estate market, solidifying its global brand presence while paving the way for innovative developments. With DAMAC Properties, a leader in luxury real estate in the Middle East, Chelsea is set to create a revolutionary project that blends the beautiful game with upscale living.
At the heart of this partnership lies the Chelsea Residences by DAMAC, an ultra-modern development in Dubai. These residences are poised to be a first-of-its-kind — football-themed branded living spaces that embody the spirit of Chelsea FC. Unlike anything seen before, this project will allow fans to live among the ethos of their favorite football club, seamlessly integrating the Chelsea brand into every aspect of the residences, from design to services.
Imagine waking up every day to views of the sea, with your living space reflecting the high-end style and commitment to excellence that Chelsea FC represents. Each residence within Chelsea Residences will offer not just luxury but a lifestyle that is deeply intertwined with the club’s legacy and values. High-performance spaces will be included, ensuring not just comfort but the promotion of health and fitness — further enhancing the residents’ well-being.
The announcement of this groundbreaking partnership comes with exciting prospects for fans and potential residents alike. To commemorate this collaboration, DAMAC Properties will feature prominently on Chelsea FC’s men’s and women’s shirts for the remainder of the 24/25 season. Their debut appearance will take place during a highly anticipated UEFA Conference League semi-final fixture against Djurgarden. This visibility underscores the significance of the partnership and will undoubtedly deepen connections with fans across the globe.
Jason Gannon, President and COO of Chelsea Football Club, expressed his enthusiasm for the partnership, stating: “DAMAC are world-renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea FC residence in Dubai.” Gannon emphasizes the importance of this collaboration in furthering Chelsea’s global presence and enhancing the club’s influence beyond the football pitch.
On the other side of the equation, Amira Sajwani, Managing Director of Sales & Development at DAMAC Properties, shared her excitement for the project’s potential. She stated, “This launch marks the first of an elite collection that celebrates not just the passion of Chelsea FC but its enduring legacy, innovative spirit, and relentless pursuit of excellence.” Her words clarify the ambitious vision behind the project — a new benchmark for luxury living that captures the essence of football fandom while providing an exceptional lifestyle.
Nestled in Dubai’s Maritime City, Chelsea Residences will feature over 1,400 residential units, each boasting exclusive Chelsea-branded amenities designed to prioritize the well-being of its residents. The stunning seafront views and a plethora of health and fitness facilities demonstrate DAMAC’s commitment to enhancing life quality for those who choose to reside in this innovative development.
As Chelsea Football Club steps into this new chapter, the collaborative efforts with DAMAC Properties not only symbolize a business partnership but also a bridge between sport and lifestyle. The vision of living in a luxury home that reflects the spirit of the beloved football club offers an exciting prospect not just for Chelsea fans in Dubai but for sports enthusiasts worldwide. The countdown begins as Chelsea Residences prepares to take its place in the skyline, representing a unique melding of luxury living and football culture.
