Ascot Racecourse and BEYOND Developments: A Historic Partnership
Ascot Racecourse has made headlines with the announcement of a groundbreaking partnership with BEYOND Developments, designating it as the Official Real Estate Partner for Ascot and Royal Ascot across all 26 race days. This collaboration brings together two distinguished brands, each representing unique legacies in the realms of tradition and modernity.
A Fusion of Heritage and Innovation
Founded in Dubai, BEYOND Developments embodies a fresh take on real estate, contributing to the vibrant landscape of the UAE. Ascot, on the other hand, is steeped in a rich history, symbolizing British tradition and equestrian culture. This perfect marriage of two domains—horse racing and luxury real estate—signals an exciting new chapter for both entities.
Insights from Leadership
Felicity Barnard, CEO of Ascot Racecourse, expressed enthusiasm over the partnership, noting how seamlessly their values of quality and luxury align. “We’re excited to work with BEYOND across our global network and on our race days throughout the year,” she said. Her remarks underscore the intention to elevate the experience for racegoers, particularly during the famed Royal Ascot event in June.
Adil Taqi, Chief Executive Officer of BEYOND Developments, echoed this sentiment, highlighting a shared commitment to cultural connection and meaningful collaboration. “This partnership represents our commitment to connecting cultures through vision, heritage, and thoughtfulness,” he stated. Such sentiments indicate a partnership rooted in common ideals that go beyond mere business, aiming to foster a sense of community and shared experience.
Royal Ascot 2025: An Event Not to Be Missed
Royal Ascot, scheduled from June 17 to June 21, 2025, remains one of the most prestigious events in the international racing calendar. With over 300,000 racegoers and reaching a global audience of more than 650 million households, it’s not just about the horses; it’s a celebration of heritage, ceremony, and social engagement. This years’ partnership with BEYOND adds another layer of excitement to an already illustrious event by bringing innovative real estate perspectives to a traditional setting.
BEYOND Developments: Redefining Luxury Living
As a branch of the OMNIYAT Group, BEYOND Developments represents a new wave in Dubai’s real estate scene. They focus on creating spaces that transcend the conventional idea of living, aiming to offer experiences that enrich and enliven daily life. With a keen eye for refined design, BEYOND is positioned to introduce racegoers at Royal Ascot to the future of luxury living, intertwining modern architecture with natural beauty and community engagement.
The Aesthetic Experience
The aesthetics of the partnership are not just limited to racing; they promise an immersive experience where architecture and lifestyle converge. At Royal Ascot 2025, attendees can anticipate an array of exciting activations that showcase how BEYOND’s unique philosophy on waterfront living aligns with the age-old traditions of Ascot. Imagine the elegance of horse racing fused with innovative lifestyle experiences—an engaging tableau that captures the imagination.
The collaboration between Ascot Racecourse and BEYOND Developments is more than a corporate partnership; it’s an alliance that exemplifies the confluence of tradition and modernity, crafting a narrative that celebrates the shared values of heritage, vision, and cultural significance. This partnership promises a transformative experience for racegoers, bridging gaps between diverse cultures through the universal language of equestrianism and luxury.
