Ascot Racecourse and BEYOND Developments: A Prestigious Partnership

An Exciting Collaboration

Ascot Racecourse has recently unveiled its new landmark partnership with BEYOND Developments, a real estate brand that has its roots in Dubai. This collaboration marks BEYOND as the Official Real Estate Partner of Ascot, encompassing all 26 race days, including the anticipated Royal Ascot in June. This partnership beautifully fuses the longstanding tradition and heritage of Ascot with the innovative spirit of BEYOND, reflecting a powerful convergence of legacies.

The Significance of Ascot

Ascot Racecourse is more than just a venue for horse racing; it’s an emblem of British culture and tradition. Known for its grand events like the Royal Ascot, it attracts elite racegoers from around the globe. The racecourse offers a unique blend of historical significance and modern elegance, making it a prestigious platform for any brand seeking to enhance its visibility and reputation.

BEYOND: A Dubai Vision

On the other side of this partnership, BEYOND Developments epitomizes the modern luxury and architectural innovation found in Dubai. The brand is committed to creating environments that go beyond mere living spaces, focusing instead on a holistic lifestyle experience. They draw on Dubai’s ambitious vision for urban development, characterized by cutting-edge designs that resonate with the UAE’s cultural values.

A Natural Fit

Felicity Barnard, CEO of Ascot Racecourse, expressed excitement over this new alliance, noting that the partnership between Ascot and BEYOND is a “natural fit” for both brands, given their shared commitment to quality and luxury. This partnership is expected to bring a unique engagement to the racecourse, especially during the Royal Ascot, where attendees will undoubtedly be captivated by BEYOND’s innovative activations.

Bridging Cultures and Ideals

Adil Taqi, the Chief Executive Officer of BEYOND, shared his perspective on this collaboration, highlighting the importance of connecting cultures through shared vision and heritage. He emphasized that horses symbolize grace, strength, and forward motion, and these ideals resonate with the ethos of both organisations. Taqi’s vision reflects shared values influenced by cultural legacies, focusing on bold expression and thoughtful progression.

A New Perspective on Modern Living

BEYOND promises to bring a refreshing viewpoint to Ascot, merging refined design with lifestyles anchored in creativity and community. At the upcoming Royal Ascot 2025, BEYOND will showcase the evolving landscape of modern living in the UAE, where aspects like coastal beauty and community connection coalesce to form a harmonious living experience. Their showcase will be a compelling representation of the future of urban life, emphasizing a blend of nature, architectural innovation, and social interaction.

The Future Unveiled at Royal Ascot 2025

Scheduled for June 17 to June 21, 2025, the Royal Ascot remains one of the most awaited events in the international racing and social calendar. It draws over 300,000 attendees and reaches more than 650 million households worldwide, thus offering immense exposure for both Ascot and BEYOND. This event is not just a racing spectacle; it’s an extravagant celebration of culture, tradition, and heritage that takes place on a global stage.

BEYOND’s Commitment to Innovation

As a new initiative by the OMNIYAT Group, BEYOND Developments signifies a transformative phase in Dubai’s real estate arena. Their aim is to offer not just homes but extraordinary experiences that elevate everyday life. This reimagining of urban living aligns perfectly with the values promoted at Ascot, making this partnership particularly relevant and exciting.

As racegoers prepare for an unforgettable experience at Royal Ascot, the collaboration between Ascot Racecourse and BEYOND Developments stands as a beacon of ambition, charm, and the joyful meeting of cultures. This partnership, set against the backdrop of horse racing’s finest traditions, promises to redefine luxury and elevate the experience for all involved.