Get Ready for the Second Baby Expo in Dubai: A Must-Attend Event for Families and Industry Professionals

The highly anticipated second edition of the Baby Expo, presented by Blaura, is set to take place at the Dubai World Trade Centre on May 16-17. Following the overwhelming success of its first outing, this year’s expo promises to be even bigger and more engaging, offering a dynamic experience for families, industry professionals, and anyone interested in the latest trends in the baby and parenting market.

Expanded Reach and Participation

Doubling in size, the Baby Expo now spans over 14,000 square meters, featuring participation from over 250 leading global brands and 100 expert speakers hailing from 44 different countries. As Dubai’s retail market continues to grow—projected to reach a staggering Dh83.12 billion in 2024—the Baby Expo stands at the forefront of this promising sector. With the global baby market expected to reach $217 billion by 2030, the expo serves as a critical platform for innovation, networking, and consumer engagement.

Unmatched Opportunities for Industry Professionals

For brands and industry professionals, the Baby Expo offers unparalleled opportunities to connect directly with their target audiences. With more than 700 industry meetings scheduled, international pavilions, and returning exhibitors from across the globe, the event is poised to reinforce its position as a leading business hub in the maternity, baby, and toddler industry.

The NextGen: Industry Leaders Summit

In a brand new addition for 2025, the NextGen: Industry Leaders Summit will occur on May 16. This summit will focus on market trends, consumer behavior, sustainability, and strategic innovations, making it an invaluable forum for brands and decision-makers aiming to solidify partnerships in the region. This year also marks the inclusion of 100 new brands, signaling an exciting wave of fresh products and ideas at the expo.

Celebrating Excellence: Mother, Baby & Child Awards

New to the agenda this year is the Mother, Baby & Child Awards, which will be held on May 16 at the Ritz-Carlton DIFC. This prestigious event aims to honor businesses that have made exceptional contributions to supporting families in the Middle East, showcasing the importance of community and collaboration in the industry.

A Hub of Parenting Support and Expertise

For parents and parents-to-be, the Baby Expo is the ultimate destination to gather expert advice, explore innovative solutions, and discover essential products—all in one place. The event features over 100 expert-led sessions on various parenting topics:

• The Aster Pharmacy Main Stage will focus on motherhood and entrepreneurship.
• The King’s College Hospital Stage will provide guidance on newborn care.
• The Blaura Expert Education Stage will cover a wide range of topics, ensuring holistic support from bump to baby and beyond.

Additionally, the expo will showcase several exclusive regional product launches, further establishing its credibility as the largest baby and parenting exhibition in the Middle East.

Engaging with Experts

Ashleigh Lloyd, Co-Founder of The Baby Expo, expresses her excitement about the upcoming event: “We’re thrilled to offer an even more engaging and content-rich experience this year after our successful debut. With new speakers, brands, and opportunities to explore, families can discover what’s new in the parenting world.”

Celebrity Appearances and Family Fun

The expo will also feature special appearances by a lineup of beloved influencers and celebrity parents, such as Joelle Mardinian, Nora & Khalid, and digital creators Chihab & Nour. They will share authentic parenting stories, tips, and humor, adding a layer of relatability and fun. Hosted by the charismatic media personality Kris Fade, attendees can expect lively discussions, interviews, and live entertainment that resonate with real parenting experiences.

Prominent voices in parenting, such as coach Julie Mallon and potty training expert Amanda Jenner, will lead insightful sessions. Additionally, parents can seek guidance from the co-founders of Wise Parent, Sarah Raslan and Karen Abou Jaoude, and mindful parenting educators like Hanan Ezzedin and Rania Hussant.

Relaxation and Pampering for Parents

Among the various attractions, attendees will find the Mumzworld Mumz Lounge, designed as a serene retreat for parents. This space will offer pampering sessions, allowing caregivers to unwind amidst the excitement. For those looking for hands-on experiences, Babyshop’s Stroller Testing Track provides an opportunity to evaluate a range of strollers before making a purchase.

Join the Middle East’s Largest Parenting Event

The Baby Expo is supported by an esteemed roster of sponsors, with Blaura as the Title Sponsor and King’s College Hospital Dubai as the Hospital Stage Sponsor. Platinum and Gold Sponsors include notable names like Dabdub, Stokke, Twins & Siblings, and Medcare Hospitals & Medical Centres. The event is a collaborative effort among various partners, aimed at making parenting an enriching and supported experience.

Tickets for the Baby Expo are already available for purchase at Virgin Megastore and on their official website, www.thebabyexpo.com. Families and industry professionals alike are encouraged to join this vibrant community as they explore the latest in parenting, making connections and memories that will last a lifetime.