AYS Developers Makes History in Dubai: A New Era in Real Estate Training
June 02, 2025 | Source: B2Press BV
In an extraordinary feat of innovation and educational excellence, AYS Developers, a rapidly emerging name in the luxury real estate sector, has set a new Guinness World Record for the world’s largest real estate training session. The monumental event took place at the Grand Hyatt Conference & Exhibition Centre in Dubai, and was attended by over 2,500 participants, showcasing a remarkable convergence of aspiring real estate professionals from diverse backgrounds.
Partnering with the illustrious Dr. Nour ElSerougy, affectionately known as the “Eagle of Real Estate,” along with the Innovation Experts Real Estate Institute and Al Safi Bank, AYS Developers has redefined what’s possible in real estate education. The session began at 11:45 AM and lasted for one hour, focusing on essential off-plan sales strategies in thriving locales such as Dubai Islands, where AYS Developers is making significant strides.
The atmosphere during the training session buzzed with enthusiasm and knowledge. With participants checked in via individual QR codes and diligent officials from Guinness World Records monitoring proceedings, the session was both organized and vibrant. Renowned broadcaster Kris Fade hosted the event, adding to its high-energy appeal as Dr. Nour ElSerougy led the training with insights drawn from years of industry experience.
As part of the event, a dynamic panel discussion followed the training, featuring influential speakers such as Sonia Waters, Head of Sales at AYS Developers; Ismael Al Hammadi, Founder and CEO of Al Ruwad Real Estate; and Nazish Khan, COO of FIDU Properties. The conversation sparked vital discussions about the future of real estate in Dubai, addressing emerging trends and investment opportunities in a rapidly changing marketplace.
A promising aspect of AYS Developers is its commitment to a client-first approach, which extends well beyond property handovers. The company is known for delivering premium lifestyle developments that incorporate smart living, sustainable design, and high-quality brand partnerships. This commitment is evident in their current projects on Dubai Islands, integral to Dubai’s ambitious 2040 Urban Master Plan, which focuses on sustainable expansion, enhanced quality of life, and strategic tourism growth.
With over 80 planned hotels and world-class wellness hubs, Dubai Islands presents an exceptional opportunity for future investment. AYS Developers is not just participating in this growth; they are poised to lead it, actively shaping the landscape of real estate in one of the world’s most progressive cities.
The success of this landmark event was further strengthened through the collaboration with Al Safi Bank, the first Islamic bank established within the Astana International Financial Centre (AIFC). This partnership underscores the cooperative spirit permeating the event, opening avenues for ethical banking solutions in the international real estate market.
Reflecting on the historic achievement, Yulia Loshchukhina, CEO of AYS Developers, stated, “We don’t just build homes; we build legacies. Breaking a world record is symbolic of how we think: bold, forward-looking, and grounded in real impact.” Her sentiment echoes the ethos driving AYS Developers, underscoring a focus on education, innovation, and investment in Dubai.
Sonia Waters elaborated, “This achievement is a testament to what happens when vision meets action. We’re not just selling properties; we’re shaping the future of real estate.” The passion and dedication of the AYS team resonate through every project they undertake, reinforcing their status as pioneers in the field.
Dr. Nour ElSerougy emphasized the educational aspect of the record-breaking session, stating, “This was about more than just setting a record; it was about creating a legacy of education and growth.” The event served as a call to unity among industry professionals, fostering a community dedicated to advancing the real estate sector in the region.
With his deep-rooted industry insights, Mohammed Mousa, CEO of the Innovation Experts Real Estate Institute, shared his perspective on the achievement: “Breaking the record was never just about numbers; it was about igniting a global movement in real estate education.” His insights reiterate the collective ambition behind the event: a desire for empowerment and development in a thriving industry.
The monumental success of this training session marks a pivotal moment in the real estate sector in Dubai, demonstrating how collaboration and innovation can yield groundbreaking results. Through such efforts, AYS Developers is not merely contributing to the market; they are inspiring a new generation of real estate leaders.
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