AYS Developers, in a dynamic partnership with Dr. Nour El-Serougy and the Innovation Experts Real Estate Institute, is set to host a groundbreaking training event on May 31, 2025, at the prestigious Grand Hyatt Convention Centre in Dubai. This landmark initiative aims to shatter the Guinness World Record for the World’s Largest Real Estate Training Session, focusing exclusively on advanced techniques for selling off-plan projects. Such a gathering promises to revolutionize how real estate professionals engage with potential buyers, utilizing cutting-edge strategies that enhance sales and client relationships.
The significance of this event is underscored by its alignment with the proclamation by His Highness Sheikh Mohamed Bin Zayed Al Nahyan, declaring 2025 as the Year of the Community. In this context, the initiative reflects Dubai’s unwavering commitment to education, innovation, and overall progress within the real estate sector. It exemplifies how community-oriented efforts can elevate industry standards while fostering a collaborative atmosphere for learning and growth.
Guiding the proceedings will be Spencer Lodge, an award-winning podcast host and acclaimed business strategist, recognized among Dubai’s Top 100 Most Influential People. Lodge’s expertise and charisma are expected to energize the event, setting the stage for an immersive learning experience. The training session itself will be spearheaded by Dr. Nour El-Serougy, known globally for his expertise in real estate investment and PropTech. Nicknamed “The Eagle of Real Estate,” Dr. El-Serougy is the Founder and CEO of HRE Properties and a prominent Senior Faculty Member at the Innovation Experts Real Estate Institute. With a rich background of over 20 years working in MENA and international markets, he has already trained thousands and holds a Guinness World Record to his name.
Following the training session, attendees will engage in a panel discussion featuring key industry leaders who will share insights on the future of real estate investment in the transformative Dubai Islands. Esteemed panelists include Ismael Al Hammadi, Nazish Khan, Sonia Waters, and Dr. El-Serougy. The presence of representatives from government and higher authorities emphasizes the vital role of public-private collaboration in advancing the real estate sector, showcasing a united front towards innovation and excellence.
Set against the backdrop of Dubai Islands—a true symbol of the city’s visionary ambition and relentless transformation—the event aims not just to serve as a platform for knowledge sharing but also as a celebration of Dubai’s leadership in real estate innovation. The stunning landscape of Dubai Islands will form a fitting environment for attendees to foster connections that extend beyond the event itself.
Yulia Loshchukhina, CEO of AYS Developers, remarked: “It’s an honour to join a movement that combines education, innovation, and community spirit. Breaking a world record isn’t just about scale; it’s about impact, and we’re proud to be setting this new global standard from Dubai.” Her words reflect a broader vision for real estate—the desire to create lasting change that empowers professionals and enriches communities.
Moreover, Mr. Mohammed Mousa, CEO of the Innovation Experts Real Estate Institute, added: “This is more than a record-breaking training—it’s a movement to redefine how real estate professionals learn, grow, and lead. From Dubai to the world, we are setting a benchmark of knowledge, excellence, and vision. It is an honour to serve this mission in my home—a city that never stops reaching higher.” His perspective underscores the event’s ambition to bring about a new era in real estate education, one that champions excellence and continuous growth.
For those interested in being part of this landmark event, registration is available through the following link: https://conference.aysdevelopers.ae.
A photo accompanying this announcement is available at here.
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